Confessions of a B2B Marketer

OCTOBER 12, 2022

Check out the MarTech Podcast here: [link] Quotes: "Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom Your job as the leader is to make their lives better. hit 200k MRR?

Churn Rate 40

Churn Rate Business Startups Work Management 40

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers. LinkedIn Twitter.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Startups are using the blockchain to protect copyright and guard against plagiarism.

PR 80

PR Web 2.0 Blogger Public Relations 80

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! How do we acquire customers and how do you retain customers? So that’s the equation that we try to teach and implement for our customers. Thanks for joining us, Samuel.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Conversica

JANUARY 15, 2020

Whether your organization is a startup or a mature business, the goals of Marketing and Sales teams are essentially the same — expand pipeline and grow revenue. Need for greater visibility into Sales: Sales leaders (and Marketers to some extent) want improved visibility into leads outreach. Are these leads being worked effectively?

Marketing AI 75

Marketing AI Efficiency Top of Funnel Work Management 75

Outreach

JANUARY 9, 2019

For those who want to head down to sunny Southern California a little early, we have some special Sunday sessions just for you: Hands-on, in-depth Outreach training : this is your chance to pick the brains of our top team members and learn their sales secrets. You won’t want to miss this! This one is open to women AND men.

Training 69

Training Startups Pricing Price 69

DiscoverOrg

FEBRUARY 27, 2019

Also, you’ll need to factor in the cost of cleansing and verifying the data prior to leveraging it for outreach. A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Optinmonster

MAY 8, 2023

First, your startup costs can be much lower than starting a traditional brick and mortar business. You may be able to reach potential customers all over the world. Instead of hiring someone to physically check out orders for customers, you can set up an eCommerce store that sells products automatically around the clock.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Zoominfo

OCTOBER 22, 2021

A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer. This can be particularly ruinous to early stage startups. The leads they qualify will, hopefully, be those likely to be customers with the highest lifetime value (LTV).

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Vidyard

FEBRUARY 15, 2022

This year’s winners showcased the power of video to tell incredible stories, clearly explain complex ideas, and create human connections with remote customers and employees,” says Tyler Lessard, chief video strategist at Vidyard.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Golden Spiral

APRIL 18, 2019

podcasts, webinars, publications, and industry research materials. the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry. RSA Conference empowers companies to stay ahead of cyberthreats through online outreach and events around the globe.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

AUGUST 26, 2021

A sales rep will then steward the deal toward closure, working to acquire the prospect as a new customer. This can be particularly ruinous to early-stage startups. The leads they qualify will, hopefully, be those likely to be customers with the highest lifetime value (LTV). Excellent contextual knowledge of markets. Resilience.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Moz

AUGUST 7, 2019

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. We never did large-scale outreach to build links. Bonus: You can also watch the interview I had with Dan Shure on the Evolving SEO Podcast , where I breakdown this strategy in great detail. Yo, can we get a link?” It was that simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

OCTOBER 12, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us on the podcast, thanks so much for subscribing and downloading. You hear people calling it cold calling or cold outreach.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Hubspot

NOVEMBER 20, 2017

Whether you’re a dedicated recruiter, the hiring manager, or an entrepreneur, make your InMail customized and compelling. This template was inspired by the above message: Hi [name], I’m [a big fan of your work, impressed with your career, an enthusiastic listener of your podcast, etc.] Press Outreach Example and Template.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

ConvertKit

JANUARY 22, 2021

He created a second course, Refactoring Growth , using the same playbook that this time answered questions customers had about SaaS growth. But he was active on Indie Hackers, pitching in to help startup founders with their sales problems. She used a low-pressure sales approach and was honest with customers who weren’t a good fit.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Golden Spiral

APRIL 1, 2022

HealthTech startups raised a massive $20.2 The funnel is stretching, as customers dart in and out of the awareness/consideration/decision stages of the buying process. The B2B Customer: Change that Singular to a Plural. In addition, companies should be taking a closer look at: Customer retention vs. customer acquisition.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. For example, look at these fundraising outreach templates. How Do Email Marketing and Content Marketing Converge?

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Heinz Marketing

JUNE 17, 2019

The podcast is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Appreciate you all joining us. Kris: Thank you, Matt.

Top of Funnel 51

Top of Funnel Marketing Automation Services B2B Thought Leadership B2B Sales 51

Hubspot

MAY 12, 2015

So I'd send them a cold email -- targeted, relevant to their interests, and completely custom, but still a cold email. And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded.

Peer-to-peer 28

Peer-to-peer PR Ad Exchange Outreach 28

Metadata

DECEMBER 3, 2020

This is the third episode of the Category Creators podcast. Usually, this podcast goes like this. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. We started it about a month back.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

This is the third episode of the Category Creators podcast. Usually, this podcast goes like this. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. We started it about a month back.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Terminus

DECEMBER 19, 2018

In this episode of the #FlipMyFunnel podcast, Phononic’s Daniel Englebretson shares how his team built an award-winning marketing program from scratch. One of their biggest challenges as a startup was building awareness and trust with their target accounts. But how could they make sure their target customers knew that, too?

Paid Search Agency 22

Paid Search Agency Demand Generation Trade Show Companies 22

Heinz Marketing

NOVEMBER 11, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Is your website helping you turn prospects into customers because Intercom thinks it should be. The Intercom messenger is designed for businesses to jump on customer intent in the moment.

Sales Management 67

Sales Management Top of Funnel Account Based Marketing ABM 67

Vidyard

DECEMBER 2, 2020

Whether you’re looking for free sales tools for startups, SMBs, or enterprise—we’ve got you covered. Outreach 3.3 Outreach: For initiating conversations. Look for sales tools that focus on list building and outreach. Calendly (free version): Generate a custom link that allows anyone to book time on your calendar.

Tools 120

Tools Enterprise Management Outreach Work Management 120

Terminus

DECEMBER 12, 2017

“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty , Senior Customer Success Manager (CSM) at Terminus. “We Brenna joined the Terminus Customer Success Team in January of 2017 and was promoted to Senior CSM in October. So…What Does a Customer Success Manager Do?

Work Management 40

Work Management Marketing Management Account Based Marketing Peer-to-peer 40

OutboundView

FEBRUARY 28, 2019

The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Not ideal company target – we’re talking the customer writing the checks or using your products. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. If you want a hard, honest look and the ups and downs of startup life complete with some good-natured humor, you’ll want to check it out. 2) Neil Patel.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? How much did you spend on a Facebook ad and how did click-throughs and new sales and customers compare? How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Heinz Marketing

MARCH 23, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re listening to the podcast, thank you very much for subscribing. Then, the third thing I would say is a point of positivity, which is this is a great opportunity to be close to your customers.

Top of Funnel 74

Top of Funnel Work Management Enterprise Management Terms and Conditions 74

Vidyard

DECEMBER 2, 2020

Whether you’re looking for free sales tools for startups, SMBs, or enterprise—we’ve got you covered. Outreach 3.3 Look for sales tools that focus on list building and outreach. Segment (free version): Collect and clean customer data and send messages to prospects who are browsing in real time. Contents 1. List Building 3.2

Tools 65

Tools Enterprise Management Outreach Work Management 65

Heinz Marketing

JANUARY 18, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you found us on the podcast, thanks so much for subscribing, for listening. First and foremost, there are multiple Ben Shapiro’s in the world and I am not the political podcaster. Ben: Yeah.

Top of Funnel 117

Top of Funnel Work Management Marketing Budget Startups 117

BuzzSumo

JANUARY 5, 2016

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast. A bit of history. Be growth focused.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Heinz Marketing

APRIL 6, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! We’re a Zoom customer, we also use On24 and a few other platforms. Thank you very much for joining us, for everyone listening to the podcast and listening to the replay.

Top of Funnel 52

Top of Funnel Work Management Enterprise Management Terms and Conditions 52

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. In this section, I’ll talk about 8 tools that are designed to enhance your brand awareness and attract the right kind of customers to your business. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86