Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 113

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 113

Navigate the Channel

JULY 12, 2023

(In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

DotDigital

OCTOBER 11, 2021

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. There was always one major drawback to SMS marketing – Spam. Spam was prevalent and branded text messages were considered a nuisance. The rise of SMS marketing.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. ” Everything you need to know about sending emails that your customers want and that inboxes won’t block.

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 111

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list?

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Litmus Spam Testing. That’s $36 for every $1 spent!

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61