Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 349

Case Studies Case Study Impressions Studies 349

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Therein lies the power of word-of-mouth marketing. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. There are countless examples of social proof online.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Identify prospects online. Industry peers and competition .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

SmartBrief - Marketing

MARCH 7, 2024

As consumers grow more wary about their privacy online, they’re turning to closed spaces to share and engage with content. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Influitive

FEBRUARY 22, 2018

Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well. Customers are going to look up reviews first. Reviews come in many forms.

Marketing Funnels 101

Marketing Funnels Purchase Top of Funnel Peer-to-peer 101

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. To know your customers, you must listen to what they say and observe what they do. Spaces for customers to network and interact.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Communities 101

Marketing Insider Group

JUNE 5, 2018

Sharing is caring, especially in online marketing. When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase.

Peer-to-peer 208

Peer-to-peer Brand Identity Branding Content 208

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Biznology

AUGUST 26, 2015

Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. Offer discounts.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

AUGUST 1, 2023

Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.”

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. How well has online dating worked for you? Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+. Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations.

Automation 98

Automation Peer-to-peer API Communities 98

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

Stevens & Tate

MARCH 27, 2023

These are people’s reactions to online content they interact with on social media channels. Investing time and effort into social media engagement and optimization can improve your online visibility and ultimately drive more traffic to your website. One key social media aspect often overlooked is its impact on SEO.

SEO 115

SEO Peer-to-peer Paid Search Agency Lead Scoring 115

Salesforce Marketing Cloud

MARCH 21, 2022

Now that consumers can order groceries, conduct financial transactions, and even receive medical evaluations online, they want the government to provide a similar level of services. Constituent and customer experience. Delivering personalized, targeted, and customer-focused experiences helps increase trust and satisfaction.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

PureB2B

MAY 30, 2022

This honor, which classifies Leadiro as a “high performer” in the lead intelligence category, recognizes B2B data intelligence providers for high customer satisfaction ratings. The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ About G2 Crowd.

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Therein lies the power of word-of-mouth marketing. Keep reading!

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Valasys

FEBRUARY 19, 2024

Artificial Intelligence (AI) and Machine Learning (ML): These technologies revolutionize how financial institutions understand customers, detect fraud, and automate operations. Digital Banking and Neobanks: The rapid expansion of e-banks redefines customer requirements, offering consumers more convenience and lower fees.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Salesforce Marketing Cloud

AUGUST 17, 2022

We’ve got you covered with resources like Trailhead—Salesforce’s free online learning platform —and the Trailblazer Community , a network of millions of Trailblazers who help each other succeed. Over the past years, we’ve seen a rapid pace of digital transformation fueling massive growth in cloud technology. million new jobs by 2026.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Anteriad

MAY 3, 2023

Intent data is the information generated by a user online and gives you an inside look into who is potentially in-market for a solution like yours. By analyzing online behaviors and interests, intent data enables you to better understand who to target and then to deliver more personalized messages that resonate with this audience.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 97

Marketing Automation Services Work Management Lead Scoring Lead Ranking 97

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Help them, and others, see the fun and human side of their peers. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111