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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. When asked who should own the martech stack: marketing, sales or IT, Mike says the answer is “your customer.” I’ve known Chris Jeffers for years, but 2019 saw his major move. All eyes are on Chris’s next step.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” You want to be seen as not only up to date, but trustworthy and helpful.

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Best Lead Providers & Lead Generation Tools

PureB2B

Nothing beats being able to send an email or call your ideal customer directly. You’ll need to request a demo and then will receive a custom quote based on your data requirements. Dun & Bradstreet have a custom, quote-based pricing plan and you can expect it to be one of the more expensive solutions in this post.

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The 7 B2B website essentials: What customers want

Martech

Provide customer service. What are your customers and prospects looking for? 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. You can do a look-up by hand or use automated processes from providers like NetFactor.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) LeadLander is one of the most mature providers of what they term "real-time customer intelligence." Based in the U.K., and European countries.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle.