Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. In the mass media world, the relationship barely exists: customers use the product and, hopefully, like it enough to buy it again. At most they ask for service if there’s a problem. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

Wow your customers with personalized content If your company has an online presence, you’re already sitting on a treasure trove of data about your customers behaviour – from the day they signed up, to their most successful use of your product. Why not wow your customers or prospects with something truly memorable?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Choozle

JANUARY 23, 2024

McMillon showcased Walmart’s dedication to aligning technology with human needs through initiatives like ‘Scan & Go’ and the ‘In Home Replacement’ service. This method involves a deep analysis of various data points, including consumer behaviors, preferences, and demographics, to inform the customization of ad content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

JANUARY 19, 2015

The same principle applies to explaining your product, or service. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He concludes that “The features for Google+ business pages fall short of those available on Facebook, not the least of which is the ability to add custom apps. ” Google+ Brand Pages.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Fast, inexpensive, great service. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence? Maybe Narrowcasting Trumps Broadcasting. Video production by my friends at Candidio.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145