Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

Segmentation 271

Segmentation Allocation Business Demand Generation Agencies 271

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

Marketing Insider Group

FEBRUARY 20, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. The post How to Improve Customer Segmentation with AI appeared first on Marketing Insider Group.

Segmentation 216

Segmentation Marketing AI Response Rate Relevance 216

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. This leads to higher conversion rates and customer loyalty. The benefits of market segmentation are numerous.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

SendX

MAY 14, 2020

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. What is email segmentation?

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

DivvyHQ

APRIL 6, 2023

If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual table. Check out our latest article on 12 customer segmentation tools to up your audience targeting game and take your content marketing to the next level!

Segmentation 83

Segmentation Tools Course Content Marketing 83

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. Smith first introduced it.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

DivvyHQ

AUGUST 14, 2023

With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content experiences. But how do you get started with a customer segmentation strategy? Let's go!

Segmentation 78

Segmentation Relevance Personalization Marketing & Strategy 78

Marketing Insider Group

JUNE 19, 2017

We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. To understand our customers better, we need systems in place […].

Segmentation 207

Segmentation Service Product Business 207

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Stevens & Tate

APRIL 28, 2023

Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement.

Segmentation 72

Segmentation Lead Ranking Opt-out Demographics 72

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Vision Edge Marketing

JUNE 4, 2019

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation matters if you want to. Segmentation Takes Knowing the Lay of the Land.

Segmentation 155

Segmentation Marketing Management Paid Search Agency Validation 155

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. What is list segmentation?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? What is customer segmentation?

Lead Ranking 92

Lead Ranking Loyalty Segmentation Marketing AI 92

Oktopost

MARCH 14, 2023

That’s why we’re so excited to announce Oktopost’s latest update, which enables our customers to get the most out of their advocacy programs by adding custom fields to measure specific segments of advocates. They can also group data by custom field values to create advanced reports based on custom segments.

Segmentation 75

Segmentation Marketing Management Differentiation Demographics 75

Visitor Queue

FEBRUARY 25, 2024

Segmentation is one of the most underrated aspects of marketing. By properly segmenting your prospects, you can better understand your audience and cater to their needs. In fact, companies that segment their customers are 130% more likely to know their customer’s motives.

Segmentation 102

Segmentation Marketing Qualified Leads Leads Lead 102

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. An age-old question.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. What makes a segment more “closeable”?

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Get a Demo What Are Key Segments in Marketing?

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Kabbage

NOVEMBER 15, 2016

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. This process is referred to as segmentation.

Ideal Customer Profiles 140

Ideal Customer Profiles Segmentation Startups Gartner 140

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. Once you settle on an audience segmentation approach, put a critical eye to it. You can use this checklist to determine the viability of each segment. Are the segments large enough?

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Heinz Marketing

SEPTEMBER 5, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. Segment with Precision Just like prospects, not all customers are the same.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Custom data science builders. Bring your own.

Marketing AI 96

Marketing AI Segmentation Rules Paid Search Agency 96

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Kabbage

NOVEMBER 15, 2016

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. This process is referred to as segmentation.

Ideal Customer Profiles 100

Ideal Customer Profiles Segmentation Startups Gartner 100