SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Customer lifetime value (CLV). Customer churn or retention rates. Typical SaaS Sales Metrics. The Key Metric: Average Sales Cycle.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Understand what Social Selling Is (and Isn’t).

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Zoominfo

APRIL 19, 2023

A coach might find it helpful to point a sales rep to specific resources or develop an action plan for them. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. What is Sales Coaching? What Are the Benefits of Sales Coaching?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace.

Webinar Metrics 97

Webinar Metrics Peer-to-peer Forrester Planning 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

NOVEMBER 17, 2023

A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. What does success look like for the whole company?

CMO 90

CMO Peer-to-peer Work Management Fulfillment 90

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. Here are some ways Khetan recommends marketers prepare their digital strategies for the future.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Vision Edge Marketing

MARCH 24, 2020

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. While we encourage solid strategic planning work, not every company will make the time or invest in the process.

Planning 180

Planning Marketing & Strategy Peer-to-peer Sample 180

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. Ask for participation in the project plan development “Who can help outline your actions and needs in the overall project plan?”

Work Management 93

Work Management Peer-to-peer Marketing Management Tips 93

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. We discussed the importance of having clarity based on data regarding customer needs and wants and the degree of competition. Every market has an ecosystem.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. There are 14 individual categories, including Content, Creative & Execution; Buyer-Focused Marketers; and B2B Technologists.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Zoominfo

FEBRUARY 17, 2023

This means fostering an environment and building a platform of products that makes our employees and customers proud. Growing the Right Way We’ve grown significantly over the last year in several areas, including our profitability, customer base, and team. We now have over 30,000 customers globally — an increase of over 20% since 2021.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Seismic

APRIL 16, 2024

In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. In the survey, 82% of respondents reported using enablement technology to achieve a variety of goals – everything from revenue generation to customer satisfaction and operational excellence.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year’s event will be held in Boston, from October 12 to 14.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.

Top of Funnel 94

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 94

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. .

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. Top marketing technologies on marketers’ minds that will win wallet share. Will they explore beyond their existing markets?

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Stevens & Tate

MARCH 27, 2023

Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. Ways You Can Utilize Social Signals to Boost SEO While social signals are just one factor in SEO, they are still an important aspect of any digital marketing strategy. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112