8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Plan a Marketing Timeline.

Plan 241

Five Ways to Keep Your Marketing Plan on Track

Webbiquity

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Those are great ideas, but if we add them on now we’ll be behind with our plan.

Plan 234

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past.

Plan 219

Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

Plan 160

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The post How to write a Marketing Plan (with some tips) appeared first on Sales Lead Insights. B2B marketing tools marketing plan

Plan 151

Six Key Components of a High Performance Marketing Plan

Act-On

The drastic transformation of the customer journey means buyers are now in the driver’s seat. Especially in the B2B world, customers are comparison shopping online and taking a much longer time to evaluate their options than in the past. So, we as marketers have a new challenge.

Plan 185

5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme.

Plan 188

How to Organize a Stand-out Marketing Planning Session

Measure Up Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. Now, 87 percent of marketers plan to increase the scale of contextual targeting and find new audiences altogether.

Target 169

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Collaborative Planning.

Plan 244

Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

Marketing Insider Group

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. Many view marketing plans […]. Marketing Strategy

Plan 172

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough.

Plan 207

Aligning To Revenue: A Complete Marketing Planning Process

bizible

Very often marketers are disconnected from corporate goals. They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. The market is small.

Plan 162

8 steps to a more effective B2B marketing plan

TaylorMadeIn KEW

In my last pos t , I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy. We all know that marketing strategy and planning are irrevocably intertwined.

Plan 105

Reinvent your marketing plan assignment in 10 easy steps

Biznology

An effective marketing strategy is a must for the success of even the best product of industry. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Advertising is a part of marketing but has a much wider ambit.

Plan 171

Create a 1-Page Marketing Plan

B2B Marketing Traction

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I list the marketing tasks to be done in a left side column. Tweet.

Plan 194

Skip the Marketing Plan. Try this “Easy-Bake” Recipe Instead.

Marketing Craftmanship

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan.

Plan 151

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. The Marketing Strategy.

Plan 61

Finalizing your holiday digital marketing plan

Biznology

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.

Plan 145

3 Steps To A Customer-Driven Marketing Plan

Marketing Insider Group

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. Step 1: Speak to a Customer.

Plan 269

Three customer insights for your marketing plan

Savanta

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. First, directly ask customers how they make decisions, especially what makes them choose one supplier over another then remain loyal. Spring.

Plan 120

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.)

Plan 201

Your B2B marketing plan is NOT marketing strategy

TaylorMadeIn KEW

Before I went off on my August holidays I explored in greater depth the first of my 3 enduring fallacies of B2B marketing – that over the past few years marketing has fundamentally changed. We B2B marketers love words and phrases that sound important and weighty.

Plan 93

5 Steps for Better Marketing Planning: A CMO Blueprint

bizible

More often than not, Sales owns the role and Marketing reports into it. Historically, Sales shows dollar signs while Marketing shows engagement metrics. For Marketing to receive the credit it deserves, it has to start reporting on revenue.

CMO 188

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning. I have to plan and schedule everything months ahead. Here’s how to create a well-informed content marketing plan for as long as one year ahead: 1.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies. Market Share Data.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Fix broken customer touchpoints.

Plan 166

Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. Content Marketing—A Better Way. Download the Content Marketing Guide .

How to write an effective account-based marketing plan?

Listenloop

Marketing plans that need to target a specific audience can be looked at quite negatively. However, when executed correctly, a great account-based marketing plan can be the most effective strategy available. Align your marketing and sales.

The B2B Marketing Plan – Why it Should be Top of 2019’s Agenda

Inbox Insight

However, without the right strategic know-how or application of these new digital tactics, achieving marketing excellence is as far away as when Kotler’s book was first written. How can the formal marketing planning process help B2B CMOs gain greater corporate leadership opportunities?

Plan 76

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. Target Customer Insight. The Marketing Audit.

How To Focus On Your Marketing Plan

Marketing Insider Group

The best approach to dealing with uncertainty is to be prepared and to have a plan. It’s that time of year for creating your marketing plan. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.

Plan 189

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Plan 211

7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Well, if that is the case then we should stop being stupid with our content marketing planning. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. The sooner we simplify and innovate this convergence, the sooner we catch our customers’ attention to deepening the relationship.

Plan 212

Is Your Content Marketing Plan Sustainable? Probably Not, Says Mark Schaefer

Influitive

Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies. The problem, he explained, is “content shock”—a term used to describe the point at which the amount of content available to audiences is more than they can possibly consume.

Plan 109

Content Marketing Plan Methodology

Marketing Action

Content marketing is the new “buzz” of today, and for good reason – it works. Identify objectives – Most people go into content marketing without establishing a benchmark, which down the road makes it difficult to track their shortcomings.

Plan 108