Adobe Experience Cloud Blog

APRIL 9, 2014

She outlined five actionable ways that content marketers can take it there: 1) Think about experiences, not just narratives. As we say in writing workshops, you should show , not tell. Let them talk to your current customers. 5) Be a real-time marketer. Give your audience real life examples. 2) Try an empathy hack.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Hubspot

JANUARY 3, 2012

"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. You Don't Give Your Customers What They Want. You give your customers what YOU want. A mobile consumer is a breed apart.

Mobile Marketing 28

Mobile Marketing Marketing & Strategy Inbound Marketing Paid Search Agency 28

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay. As always – a great piece Jay.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

ClearVoice

AUGUST 28, 2020

A Business Insider report explains that a tiny 2 percent increase in customer (that’s you, freelancer) retention reduces costs (to the hiring brand) by 10 percent. I appreciate this, because then we can workshop the issues together and find solutions so we both have a better experience.

Marketing Proposals 100

Marketing Proposals Top of Funnel Resource Management Work Management 100

Litmus

NOVEMBER 4, 2020

In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Shazad Beharry. AutoNation.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Telemarketing 96

Litmus

MAY 8, 2020

You probably know Lauren from past Litmus Live conferences, where she’s graced the stage as both a keynote speaker and a workshop host. There’s day, week, and workshops, but let’s start by talking through the difference between Litmus Live Day and Litmus Live Week. So yeah, workshops are still happening.

A/B testing 74

A/B testing Conference Budget Programs Work Management 74

Litmus

MAY 8, 2020

You probably know Lauren from past Litmus Live conferences , where she’s graced the stage as both a keynote speaker and a workshop host. There’s day, week, and workshops, but let’s start by talking through the difference between Litmus Live Day and Litmus Live Week. So yeah, workshops are still happening.

A/B testing 74

A/B testing Conference Budget Programs Work Management 74

chiefmartech

OCTOBER 30, 2016

More specifically, at customer, user, fan, visitor, lead level. In other words, attribution requires the famous 360-degree view of a statistically significant amount of potential customers. There is no single customer view. Causality does not happen in aggregate, but instead at very granular level.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Heinz Marketing

MARCH 26, 2018

He is the senior director of marketing for Tune and, first of all, Jonah-kai thanks very much for joining us today. Well, I’ve wanted to get you on here for a while and I think we saw each other at ABM workshop here in Seattle just a few weeks ago. We use, Intercom across all our products to communicate with our customers.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48

Content Standard

SEPTEMBER 25, 2015

What Sirius should have done (and it would have been more cost-effective for them) is emailed me a survey that asked about my music preferences during the trial period, and put me down an email nurturing track that customized the messaging to me. She joined our team with an extensive experience in the beauty market.

Webinar Metrics 40

Webinar Metrics Marketing Strategy Marketing & Strategy Marketing Budget 40