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Biznology
AUGUST 22, 2016
In my own experience, as a digital marketer in the education space, responsibilities for social media started as an “add on” to my existing work in the digital marketing mix. Now I lead a social media marketing team of – yep – social media managers. .
Biznology
FEBRUARY 7, 2014
(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. Price, Place and Product/service round out the 4 “P’s” of marketing.
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Chris Koch
APRIL 2, 2010
This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). Image via Wikipedia. Most of the things we sell are about as emotive as army ants.
Biznology
AUGUST 19, 2013
Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). On the internet, every extra step is a reason why a customer drop offs.
Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. I resisted treating it as a standalone in the survey.
The ROI Guy
FEBRUARY 10, 2015
Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.
Marketing Insider Group
DECEMBER 21, 2010
According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
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