Remove customer television
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MMA Modernizes Marketing Mix Models

Customer Experience Matrix

A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business. Results can be displayed on reports, which in turn can be assembled into custom dashboards.

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7 Roadblocks to Digital Marketing Transformation

Convince & Convert

Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding.

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Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

These innovative companies include: Lenovo – manufactures enterprise PCs, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions. For more information, or to contact us about adding interactive content into your marketing mix, visit www.kaon.com.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Your company can target specific audiences with contextual data advertising, increasing the chances of converting viewers into customers. Big changes are always happening to streaming service customers and advertisers alike.

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3 Types of Marketing Attribution Software to Try in 2020

Hubspot

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?