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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

Some strategies are very well suited to reach SMBs, but those same strategies just may not carry the same weight when you’re going after Fortune 500 companies. Three Considerations to Inform Your Marketing Action Plan. Consider Account-Based Marketing. Longer sales process. Different personas and decision-making team.

SMB 67
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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Unfortunately, revenue metrics are found to be the most challenging to track.

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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. The Future of Video in B2B Sales and Marketing.

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Conversation Ready Leads

B2B Marketing Analytics

Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different customers. We are enabling sales and marketing teams to do sorts of “MRI of each deal” on the fly. These trends are putting tremendous pressure on sales efficiency.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. In addition to connecting with customers, social media is also an outlet for generating leads. B2B Marketing: 3 reasons for adopting video content into your marketing mix.

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Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics

B2B Marketing Analytics

Whether it is lead scoring , database management, or reporting around the performance of the MQLs, marketing teams spend a lot of time and energy at continuously optimizing the performance of MQLs with the sole purposes of driving higher MQL to opportunity conversion. the leading indicator for driving pipeline growth.

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Marketing Mathematics: Why You Need to Invest in Website Engagement

Adobe Experience Cloud Blog

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. As a typical SMB, you probably have between 20K-50K contacts in your database. The Problem.