MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!”

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Adobe Experience Cloud Blog

MAY 12, 2011

One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. Before we even started talking about the existence of a Demand Chain, the Supply Chain had already been reengineered and dramatically improved through technology and signature process analysis strategies such as Six Sigma.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Heinz Marketing

MARCH 4, 2019

What is the ideal customer profile, like just the traditional foundational items. We are a happy customer of PandaDoc, as well. Those are the two major components that I consider in the marketing mix, if you will. What is the ideal customer profile, like just the traditional foundational items.

Top of Funnel 58

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 58

SendX

FEBRUARY 25, 2020

Use some of these strategies instead: Use behavior triggered emails Behavior triggered emails are automated emails sent to customers depending on how they interact with your product or service. Understanding your audience's preference and using this knowledge to send personalized emails should be part of your marketing mix.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Zoominfo

OCTOBER 15, 2018

Potential Value of Twitter as a Marketing Tool. Once thought of as a strict “B2C only” social platform, Twitter is an effective component of the B2B marketing mix. Personalize it: Twitter offers businesses the opportunity to bring their brand to life and establish deeper connections with prospects and customers.

Twitter 113

Twitter B2B Zoominfo Ideal Customer Profiles 113

Sprout Social

JANUARY 27, 2020

Users can customize their videos with filters, stickers and background music, and then share them with the TikTok community. In April 2019, users began creating videos where the song served as a signature element of these videos, which urged fans to find it on streaming services. Will you be using TikTok for marketing any time soon?

Social Media 135

Social Media Social Marketing Media Viral Marketing 135

SnapApp

FEBRUARY 13, 2012

Most of the traditional businesses in this mix -- such as restaurants, flower shops and jewelry stores -- know how to take advantage of their love-struck customers. But what about those businesses that otherwise would limit their seasonal marketing? Offer special promotions to your most loyal customers on Valentine's Day.

Marketing Mix 48

Marketing Mix Creativity Spending Planning 48

Webbiquity

JANUARY 19, 2011

Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Vidyard

AUGUST 3, 2016

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. How does video fit into your customers’ campaigns? A lot of our customers use video for testimonials, which is a lot of fun.

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

DivvyHQ

JUNE 27, 2018

For content marketers, the struggle is real. At DivvyHQ, we experience our own challenges with high-volume content production, and we hear about plenty of others from customers and peers. The Zazzle Media survey revealed a shockingly low focus on influencers, with 0% of the marketers they polled calling it out as a priority.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. Jen : We are in the middle of promoting our annual customer conference. We also sent it out on behalf of our Customer Advocacy Manager who has a very active relationship with our customers.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40