Client Newsletters: Do They Belong in Your B2B Marketing Mix?
KoMarketing Associates
FEBRUARY 11, 2016
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI.
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