Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Atomic Reach

AUGUST 11, 2022

The AI would have to take standard segmentation models that relied heavily on creating patterns around demographics and psychographics and be able to dive much deeper. Carving up a customer map that combines patterns in demographics and psychographics into broad segments doesn’t cut it anymore. What matters is that it’s real.

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52

Atomic Reach

JULY 12, 2022

The days of generalizations—segmenting target markets based on broad and generalized brackets of demographic and psychographic data—are over, or should be. Smart marketing executives are very good at understanding how their customers think. For humans, guessing how people may or may not react is virtually impossible.

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

Valasys

OCTOBER 31, 2019

Clearly, the correct use of data for making business decisions & following the right protocols abiding by the GDPR norms, to collect, process & employ data in the building B2B marketing campaigns. Steps to Building B2B Marketing Campaigns. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Encourage them to promote your event to the leads and customers they talk to through some friendly competition. Create an event marketing plan.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Circle Studio

OCTOBER 12, 2017

Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Learn More About Content Marketing. Learn More About Customer Experience. Inbound marketing – Pull marketing, as opposed to push marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60