NetLine

JANUARY 2, 2019

I am a firm believer that content is the fuel behind all of our digital marketing efforts. Whether it’s an email, social post, or a web ad, it all needs to drive to a solid piece of content that speaks to the pain point of your ideal customer. In your marketing career, what has been your biggest marketing success?

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor SEM Media 120

Marketing Insider Group

FEBRUARY 27, 2024

A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand. Some marketing campaigns may aim to capture customer feedback, while others wish to raise awareness for a new product. In the awareness stage , prospective customers know they have a problem that requires a solution.

Planning 260

Planning Campaigns Advertising Agencies Paid Search Agency 260

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

The ROI Guy

FEBRUARY 10, 2015

Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

OCTOBER 26, 2010

It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. I want to be that kind of marketer. Umair even suggests that if we can achieve this, our customers might actually love us.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. This constitutes the main difference between market research and MMM.

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

Marketing Insider Group

DECEMBER 14, 2010

If you had a new idea and wanted to propose a change in strategy, you had to present a clear and concise business case. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I just thought he was smart.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Hinge Marketing

SEPTEMBER 1, 2015

While traditional marketing and business development techniques (including proposals) work, they can’t stand alone in the increasingly competitive marketplace. AEC firms must refocus their efforts and better balance both online and offline marketing strategies.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Content Standard

DECEMBER 26, 2017

Marketers strive to develop a compelling strategy and create content that wows customers. Then compliance has to step in and ensure that the content complies with tough marketing regulations. Can we legally share this customer story? It’s a really important topic that our customers need more information about.”

Planning 51

Planning Domain Paid Search Agency Content 51

The ROI Guy

DECEMBER 10, 2011

The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making. Why the proposed solution? Sources: 2012 B2B Content Marketing Benchmark, Budget and Trends Report – Content Marketing Institute and MarketingProfs.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Directive Agency

JUNE 13, 2018

Now, I’m not talking about retargeting display ads, I’m talking about display ads focused on net new customers. Ones that you’re running to in-market audiences, ones you’re running based on certain keywords, ones you’re buying on specific displays. Unfortunately, these B2B consumers have been numbed.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

The ROI Guy

JUNE 16, 2010

Back in the day, in the 1970s and 80s, companies like Xerox and IBM established the best practices on how B2B, and especially technology, was successfully marketed and sold. But according to Jefre Ogden, President of Find New Customers, the way your Dad sold back in the day is over.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Heinz Marketing

MARCH 4, 2019

What is the ideal customer profile, like just the traditional foundational items. We are a happy customer of PandaDoc, as well. It has really improved just the professionalism of our proposal efforts. Those are the two major components that I consider in the marketing mix, if you will.

Top of Funnel 56

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 56

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Most good demand gen executives will agree that it’s all about marketing mix. There is a place for both services.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

APRIL 13, 2020

Follow these storytelling tips for your blog: Focus on your customers. Build stories into your larger marketing mix. What other types of content can you work on to forge better connections with your customers? Or, consider custom illustrations or just better photography. Make them the hero of your stories.

Storytelling 362

Storytelling Tips Marketing Budget Press 362

The ROI Guy

OCTOBER 11, 2010

To fight Frugalnomics, most marketing leaders will need to do a better job convincing frugal executives to spend more on marketing by painting a better picture of why the investments are needed, and in particular, proving quantifiable ROI from each marketing investment. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). Case Studies.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. How do we balance the customer management side of this, and how do you think about that in your role? Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

KoMarketing Associates

MAY 1, 2018

Examples include quote / demo requests, product evaluation requests, and certainly specific sales inquiries or requests for proposal. Quality of Network: Percentage of network that includes target audiences (customers, prospects, influencers, etc). Social Media’s Contribution to Additional Acquisition Channels.

Social Media 155

Social Media ROI Media B2B 155

ClearVoice

AUGUST 28, 2020

A Business Insider report explains that a tiny 2 percent increase in customer (that’s you, freelancer) retention reduces costs (to the hiring brand) by 10 percent. Now, when I come across a client who wants to work solo, and doesn’t have any structure in place, I decline their proposal.

Marketing Proposals 100

Marketing Proposals Resource Management Top of Funnel Work Management 100

B2B Digital Marketer

MARCH 18, 2021

So based on that, you know, we have this, let’s just, I don’t want, I don’t want to say dichotomy, but we have this, you know, colorful, um, interest in, in regards to customer experience leadership and digital marketing. We’re all doing permission marketing. You vomit, and we don’t want to do that.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Customer Experience Matrix

APRIL 5, 2010

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. It hasn't solved the problem of identifying the same customer across channels, but it's trying. Note that these are all industries that sell to their customers directly.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Circle Studio

OCTOBER 12, 2017

Baseline metrics – “Before” measurements, which establish a brand’s health and performance, before new marketing efforts are put into place. Bottom of the funnel – The final “selection” stage of the marketing/sales funnel, where prospects are vetting potential firms, requesting a proposal, interviewing and selecting best option.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Marketing Insider Group

JULY 29, 2010

A company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. He proposes that the objective of personal branding is in fact professional success which is directly linked to the success of the company brands we serve.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Customer Experience Matrix

JANUARY 12, 2007

I spent some time yesterday researching metrics for customer experience. This was far from idle curiosity, since one of our premises at Client X Client is that businesses should focus on the single measure of customer lifetime value. I’ll come back later to why we disagree, but first let’s look at what other people propose.

Lead Ranking 120

Lead Ranking Enterprise Management Lead Scoring Forecasting 120

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Shortomatic is a California-based company that invites consumers to upload their own art to create customized swim shorts. Customers indicate their waist size then upload, position and size the art, choose their colors and add text for use on the waistband. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

chiefmartech

OCTOBER 30, 2016

More specifically, at customer, user, fan, visitor, lead level. In other words, attribution requires the famous 360-degree view of a statistically significant amount of potential customers. There is no single customer view. Causality does not happen in aggregate, but instead at very granular level.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management B2B Sales Top of Funnel 84

The ROI Guy

APRIL 23, 2015

The value your buyers place on content, and the large investments you are making, mean that getting your content marketing mix right is more important than ever. So not only can you provide buyer’s with what they value most, you can gain a marketing and selling edge with incredible customer intelligence.

Marketing Budget 40

Marketing Budget Peer-to-peer Lead Ranking Lead Scoring 40

Litmus

MAY 8, 2020

And so, you know, Litmus said we want to help celebrate that and we want to help bring some recognition to the very hardworking teams that are getting that to their subscribers and out to their customers. We have our call for proposals open now through the end of June. So, yeah, there’s eight categories.

A/B testing 74

A/B testing Conference Budget Programs Work Management 74