KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Final Thoughts.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. The entire process of sending triggered emails is referred to as executing triggered email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

OCTOBER 31, 2019

Clearly, the correct use of data for making business decisions & following the right protocols abiding by the GDPR norms, to collect, process & employ data in the building B2B marketing campaigns. Steps to Building B2B Marketing Campaigns. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya comments on how traditional marketing models rely on long creative cycles that ultimately provide insight/feedback for next year’s campaign. But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Customer Experience Matrix

JANUARY 12, 2007

I spent some time yesterday researching metrics for customer experience. This was far from idle curiosity, since one of our premises at Client X Client is that businesses should focus on the single measure of customer lifetime value. These measure company-controlled activities and the quality of the experience provided to the customer.

Lead Ranking 120

Lead Ranking Enterprise Management Lead Scoring Forecasting 120

Adobe Experience Cloud Blog

MARCH 14, 2013

Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer. Full Market Mix Modeling. Multiple influencers.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48