Menu-Planning Your Marketing Mix

Act-On

Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. These are an excellent foundation; but the truth is, many newer-school marketers have a different set of tactics. Or, marketing effort.

Attribution Modeling vs Marketing Mix Modeling

Oktopost

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go?

MMA Modernizes Marketing Mix Models

Customer Experience Matrix

I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Think of value first and it will help keep the customer’s interest.

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix?

Efficiency and Effectiveness: The Perfect Marketing Mix

Leadspace

People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. While both do have a similar aim, efficiency and effectiveness remain wholly different components of your marketing strategy. Marketing marketing

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Add human touch to testimonials – increase value and credibility of testimonials by sharing customer stories/case studies in video format.

Integrating Social Media Into The B2B Marketing Mix [Slides]

Marketing Insider Group

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making.

Find the Right Content Marketing Mix

Marketing Action

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Content Marketing

eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media. With the right marketing mix you can create a more compelling and cost effective brand presence.

How to Add Social Media Holidays to Your Marketing Mix

Marketo

At Unmetric, we constantly measure and monitor our marketing efforts. Even marketing in real time can be tackled with preparation and readiness. This goes hand-in-hand with the idea that Chevron helps their customers reach where they want to be.

The Fifth P of the Marketing Mix

Modern Marketing

Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketing will continue to play a large role in sales enablement, transferring important knowledge to sales.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

d) often overlooked as an effective way to reach customers and prospects. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Customer Marketing. Pop Quiz!

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How to get more with a marketing mix

Tomorrow People

Marketing. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Do you stick to one or two familiar ones - blogging, brochures etc - or do you create a true marketing mix for better results?

Marketing Mix and Measurement at Schneider Electric Software

emedia

“The most important thing that marketers need to keep in mind is that our budgets do not come out of a magical bucket called ‘central support function’ or ‘headquarters.’ Oliver Fleis ch hut , Vice President of Global Marketing at Schneider Electric Software. It is publicly traded on the Euronext Exchange and is a component of the Euro Stoxx 50 stock market index. He took a marketing class in college which he said got him hooked on the topic.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content.

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix?

Six reasons why webinars should (still) be core to your marketing mix

Heinz Marketing

We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon. I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. And when I asked them why webinars were still so core to their success and marketing mix, here were the six answers I heard most often: 1.

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix?

Marketing Mix Best Practices – Effective Examples of the Seven P’s

The Lead Agency

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign. Why Do We Use The Marketing Mix Model? Marketing Mix Best Practices. How much are your customers willing to pay?

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Key Trends Influencing the Mix.

Breaking Down the Inbound Marketing Mix

Hubspot

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. Content creation is the biggest factor in the Inbound Marketing Equation.

5 Amazing Ways to Spark B2B Marketing Creativity

Marketing Insider Group

B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. 30% are ready to buy, which represents 100% marketing qualified leads (MQL) based on lead scoring and other criteria.

The Right Way to Think about Marketing Mix Models

Customer Experience Matrix

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind. What makes marketing mix models relevant to customer experience management? I suspect that most people reading this blog are already familiar with marketing mix models.

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world.

Customer Experience Simplified

Modern Marketing

And we marketers take it to a whole new level. However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. Customer Experience

Managing Marketing Content Across the Customer Life Cycle

Measure Up Marketing

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . The Customer Life Cycle .

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Marketing Mix Optimization.

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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Other Data Marketing Advantages.

How to Use Attribution Models to Decipher the Right Mix

Measure Up Marketing

Your approach will impact the decisions regarding which touches and channels affect customer behavior and deserve investment. The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey

Modern Marketing

For modern marketing engagement, the perfect pairing is demand and content. By positioning content with demand generation efforts, marketers can better define and target suspects, prospects, and provide meaningful engagements to support their research and discovery processes. There are many facets of the content to customer journey.

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Multichannel or Omnichannel: What’s Really Best for You?

Crimson Marketing

But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”? But don’t ever forget about your customer. Direct Marketing News ).

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The Four Pillars of Content Strategy

Crimson Marketing

However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy.

Branding as a Framework for Customer Experience Management

Modern Marketing

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience. 2) Customer Experience Ma nagement. The question is, how do you set benchmarks for your customer experience ?

The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

How to Be a Successful Social Seller

Crimson Marketing

What this means is marketing needs to actively get involved in providing sales with better information than the buyer. It’s marketing’s job to find out where buyers get their information and how they perceive it. There’s a change in the air.

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How To Choose the Right Cloud Partner

Crimson Marketing

An area that needs more focus is the partner relationship between vendors and customers. Do some research on the company’s reputation to get a better understanding from actual customers.