Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

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How to Raise Your Customers from the Dead with 5 Engagement Tactics

Act-On

B2B Marketing Customer Marketing customer experience customer marketing lead nurturing

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Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story. Customers need a plan.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads?

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

ViewPoint

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. In his experience sales and marketing typically leads the economy.

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Tips for Nurturing Marketing Leads

BOP Design

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales. After all, a lead isn’t necessarily a closed deal.

Inbound Marketing Leads Costs Less

Marketing Insider Group

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. It’s about lining up marketing efforts more closely to the buying process.

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Case study in data-driven B2B customer acquisition marketing

Biznology

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. In those days, there was sometimes confusion and lack of knowledge as to what constitutes a high-value customer.

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Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more.

4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns

Act-On

Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

The marketing team? But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing.

Marketers Lead The Business

SnapApp

The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. So how are marketers suppose to reach their ever-increasing selective audience?

Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

How to Leverage Customer Reviews To Increase Leads

Referral Rock

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. Reviews and testimonials are worth their weight in gold as lead generation tools.

The 5 Essential Toolsets for Effective B2B Marketing Lead Generation

Integrate

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases. The 5 Essential Tools for B2B Lead Generation. Tool #1: Marketing Automation.

Tips to Communicate with B2B Customers Online

BOP Design

Twenty years ago, all a B2B company needed was an easy-to-find phone number and people to answer the phone, and the customer service strategy was solved. Technology has made it increasingly difficult for B2B companies to have a comprehensive customer service strategy.

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing? email marketing b2b marketing lead generation opt in

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Ardath Albee is a B2B Marketing Strategist.

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation

Are you connecting with and empowering your customer advocates? Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force. Three important things about customer advocacy.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services.

Strong Marketing Leads to M&A Success

Bluetext

Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. That’s why challenger brands often partner with a leading marketing agency like Bluetext, to put them in the position for a rewarding acquisition or merger. The Altimeter Group, based in Silicon Valley, is one of the hottest research, analyst and consulting firms in the digital market.

Why It’s Important to Understand the Expectations of Your Site Visitors

Marketing Insider Group

But how is it possible that still a few of those visitors are converting into leads and clients? The post Why It’s Important to Understand the Expectations of Your Site Visitors appeared first on Marketing Insider Group.

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How Triuvare is Using Custom Feeds in Leadfeeder to Qualify Marketing Leads

Leadfeeder

The value we give our customers is that now their employees can focus on their actual jobs, be more productive, and feel less frustrated. As Marketing and Communications Manager, my responsibility is to plan, execute and develop our marketing and communications. We want to provide relevant content to our potential customers and create trust within our target groups, which has led us to produce content that attracts potential buyers to our website.

How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. At least, this is what I—and most marketers—thought.

Turn Your Customers Into Marketers

Salesfusion

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. Top Reasons to Curate UGC in Your Marketing Efforts.

7 Ways to Turn Webinar Leads into Customers

Sharpspring

Webinar marketing is a key inbound tactic for many businesses. You need to follow up with a strong post-webinar marketing strategy if you want to turn your leads into paying customers. Read on for 7 ways to get the most out of webinars for lead nurturing.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. Now let’s take a look at the metrics that can help you measure the progress of your lead capturing efforts. Lead capture forms: Cost per lead.

Report: Lead Generation from Social Media Continues to Fall Short for Marketers

KoMarketing Associates

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Most respondents (30%) also said they would only rate the quality of their leads as “neutral.”.

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent).

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What to Do After You’ve Generated a Lead

NetLine

The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. 7 Things to Do Once You’ve Captured a B2B Lead. Here’s what B2B marketers and their colleagues need to know to build that trust. Retain the Customer. It finally happened. .

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Put you customer first.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If The team could track and monitor the customer’s use there.

3 Ways to Convert Leads Into Customers

SnapApp

As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal. Today, marketers are on the hook for increasing KPIs and revenue-oriented goals. Nurture Your Leads.

The Determinants of Customer Success for B2B Brands

Valasys

Customer-centricity lies at the core of B2B branding & advertising endeavors & as such it gets imperative for marketers to trace the determinants of customer success. Effective customer success results in decreased customer churn & enhanced up-selling opportunities.

Studies show Content Marketing leads the trend in digital marketing strategies

Exo B2B

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. However, we view it as a sign of maturity in content marketing. Content Marketing Marketing de contenu B2B

Who is your best customer: the basis of driving higher ROI?

Modern B2B

Getting under the skin of Marketing ROI can be complex and time-consuming, but knowing where your revenue comes from and which customers are driving it is essential for growing your businesses. The post Who is your best customer: the basis of driving higher ROI? B2B Marketing Strategy Digital Marketing Lead Generation Marketing Leadership

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