Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Nurturing relationships with prospective customers.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Content Standard

MARCH 22, 2018

And then some smart businesses realized what they had been doing all along: They had been telling stories to attract staff and customers. And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Whether you’re writing an agricultural magazine or starting a branded podcast, telling the best stories will give your brand a place in history.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We have a full slate of products including podcasts, live media, and custom content.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. If customers never even see ads or ignore them, they can’t impact behavior.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Every magazine has its unique mission and a dedicated readership with specific challenges, interests and knowledge levels. For others, it may mean gathering insights from additional key industry players.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Martech

MAY 30, 2023

Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian. Business email address Subscribe Processing.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Contently

FEBRUARY 2, 2021

The content marketer, meanwhile, focuses more on educating the customer and building trust, playing a bigger long-term role in the consideration and evaluation stages. The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Content Standard

FEBRUARY 12, 2019

” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. By neglecting the ‘real world,’ you run the risk of neglecting potential customers.”

Planning 90

Planning Ad Building Paid Search Agency Marketing & Strategy 90

nDash

NOVEMBER 2, 2021

As travel and tourism pick up for the 2021 winter holiday season, a talented hospitality writer might be just the thing to bring in new customers for your business. She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Jessica Huras. Amy Sherman. Gwen Luscombe.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). ” Marriott Bonvoy Traveler has long had a powerful business impact across the customer journey. But in travel?

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Vidyard

MAY 21, 2014

As Drew says, “We use video because there’s nothing more powerful than storytelling. Video has transformed Telus from a marketing standpoint and allowed us to have greater conversations with our customers. The post Why Telus is Dedicated to Video Storytelling appeared first on Vidyard.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. American Express sorts the content on its Business Class Trends and Insights blog into four main categories: Managing Money, Getting Customers, Building Your Team, and Planning for Growth. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Condé Nast isn’t about to launch a magazine to help content marketers measure ROI. For instance, do bullets kill storytelling?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). In case you haven't performed one already, an end-to-end customer experience review could be in order.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet.

Work Management 103

Work Management Storytelling Business Differentiation 103

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Flash forward to this decade and Vans is still producing documentary films to capture the attention of its customers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” The overall average was 27 percent.

Storytelling 48

Storytelling Research Content Marketing Work Management 48

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine. Magazines like Time are introducing new ways to read print by overlaying AR.

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

nDash

APRIL 27, 2022

This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. I’ve had a recipe published in a national magazine (which was runner-up in a recipe creation contest) and various other cookbooks. Lauren Bocka.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Integrated B2B

JULY 28, 2020

Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. Storytelling magic. Most copywriters are also storytellers. Storytelling is not just for children. Need a fresh-eye? From scratch versus transcreation.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. They take storytelling to a new level. It’s reminiscent of old-school advertising.

Creativity 119

Creativity Curation Communities Storytelling 119

Hubspot

DECEMBER 9, 2020

million small businesses vying for customers, and the competition seems even more fierce. the pool of potential customers seems wide enough for all to share. Instead of targeting all customers interested in winter gear, their niche marketing strategy focuses on backcountry skiers looking for no-nonsense, quality gear.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Webinar Metrics Ethics 101

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. 88 Acres: How Microsoft Quietly Built the City of the Future…. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

ViewPoint

MAY 23, 2013

Chasen''s five rules for B2B communication involve storytelling to define the company''s brand, thinking broadly about who might become your buyer and seeking good advice, but maintain confidence in your own expertise. Via RepCapitalMedia.com. B2B Email Marketers Focus on Targeting Content. Respect Your Competition.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

Navigate the Channel

JULY 21, 2023

billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. He believed advertising was a core part of building a brand, selling products and creating an entire customer experience. Jobs kept it simple: tell the story of how an amazing product can change your life in the best environment possible.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Where entertaining its customers is concerned, MailChimp is also coming out ahead. We joined consumer brands like Net-a-Porter, Airbnb, and Red Bull last year and launched a quarterly print magazine.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

ClickZ

JANUARY 21, 2021

It makes it easy for a customer to visualize the product before purchasing. Let’s discuss some of the ways augmented reality can change your digital marketing strategy forever: 1) Allow you to grab customer attention. Plus, you can excite customers, which forces them to buy from you. Take IKEA, for example. would work for them.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

nDash

JANUARY 26, 2022

I particularly love to focus on SEO blogs that contain actionable advice, or magazine articles that prompt reflection or encourage human connection. An informational piece breaking down complex finance topics for customers, or a health & wellness e-book that rejuvenates its readers. Boma Wokoma .

SEO 52

SEO Copywriting Storytelling Domain 52