Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Our stories must entice our customers to become emotionally and intellectually invested in the story.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.

[Storytellers Interview | Inbox Collective] Lessons learned from launching over 40 newsletters

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers. Trying to turn casual readers of your magazine into paying subscribers? First, at The New Yorker , we’re supported by paying customers. Distribution is now the key for effective storytelling.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Darren Sanchez, editor and project manager for Marvel Custom Solutions, agrees. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice – not just customers and prospects.

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Storytelling Daily

How customer-hero stories help you connect better

B2B Lead Generation

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be?

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Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. It’s those relationships which lead to full-fledged, loyal customers. It does this through its digital magazine , print publication, and podcast.

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

The Next Big Thing for Marketers: Social Magazines

Hubspot

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. The Next Big Thing for Marketers: Social Magazines. Flipboard turns an iPad into a social magazine.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. Examples of Interactive Storytelling.

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What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And then some smart businesses realized what they had been doing all along: They had been telling stories to attract staff and customers. And those people who’d been building the businesses realized what they were all along: They were storytellers.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

To support its global footprint and ensure customers are served across the world, AWS maintains multiple geographic regions, including North America, South America, Europe, Asia Pacific, and the Middle East.

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. thinkMoney magazine, a print publication, again from TD Ameritrade.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Hubspot

After all, why not make all the data you gather from current and potential customers work for you? 7 Examples Of Data-Driven Storytelling By Leading Brands. What are your favorite examples of data-driven storytelling?

Why Telus is Dedicated to Video Storytelling

Vidyard

As Drew says, “We use video because there’s nothing more powerful than storytelling. Video has transformed Telus from a marketing standpoint and allowed us to have greater conversations with our customers.

Please, no more propaganda

Integrated B2B

Businesses and organizations that make a commitment to serving their customers with great content – just as they commit to providing a quality product – create interest and build loyalty,” writes Geoff Livingston, author of Welcome to the Fifth Estate. Publish like the hottest magazines.

Introducing Chant – A New App From Magisto

Magisto

Traditional template solutions solve for time, but are strictly limited in their ability to be customized to fit a brand. Chant is the first template-style video solution to streamline video creation and allow for complete customization.

Customer Success Story: How Malwarebytes Created Award-Winning Content

ScribbleLive

Here is the first in our new Customer Success Story series, where we’ll be featuring rock star content marketers who will be sharing how they achieved their content goals, and providing tips on how to create your own award-winning content. The customer-first approach is key.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!”

How to Design a Brand Study That’s Ethical and Entertaining

Contently

That’s the trouble with brand-sponsored studies: the scientific method discourages the storytelling logic that powers good content marketing. Storytelling Adobe OkCupid Research studyTurning academic studies into content can be a minefield.

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Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research

Content Standard

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?”

10 Video Tactics That Marketers Should Borrow From Media Companies

Contently

We often counsel brands to value customer experience over intuition. W Magazine took a chance with its ASMR Interview series, and by challenging celebrity guests to create beloved cult content, the video team found a few unexpected gems. One of my favorite subreddits is r/YouTubeHaiku.

Introducing Chant – A New App From Magisto

Magisto

Traditional template solutions solve for time, but are strictly limited in their ability to be customized to fit a brand. Chant is the first template-style video solution to streamline video creation and allow for complete customization. algorithms, within the provided templates, offers users the flexibility, customization and ownership that are extremely important in the early stages of a business.

Please, no more propaganda

Integrated B2B

Businesses and organizations that make a commitment to serving their customers with great content – just as they commit to providing a quality product – create interest and build loyalty,” writes Geoff Livingston, author of Welcome to the Fifth Estate. And it means writing about – and for – your customers and their markets. Publish like the hottest magazines. There’s nothing like leafing through a well-produced magazine with great stories and a crisp design.

Introducing Chant – A New App From Magisto

Magisto

Traditional template solutions solve for time, but are strictly limited in their ability to be customized to fit a brand. Chant is the first template-style video solution to streamline video creation and allow for complete customization. algorithms, within the provided templates, offers users the flexibility, customization and ownership that are extremely important in the early stages of a business.

Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine.

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How Boston Brought the Senate to Life Through Effective Storytelling

Content Standard

Its staff members even host conferences, produce print magazines, and write books about creative work environments. The post How Boston Brought the Senate to Life Through Effective Storytelling appeared first on The Content Standard by Skyword.

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

We can also email it out to our customer base,” he says. Widen: Online courses bring higher customer retention rate. The sheer volume of educational content available to customers and buyers is a huge differentiator for Widen, says Courtney Roe, customer experience strategist.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

How to Be Better Than Bad Stock Photography

Contently

Contently, full disclosure, uses some stock photography, but also incorporates custom graphics and original photography. ” For example, financial services company Deluxe sends photographers to showcase exemplary customers for a content hub they call Small Business Revolution.

The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet.

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For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

Storytelling through content marketing and audience personas. “We Book Hookup is a service through which the library staff provides personalized reading recommendations to customers based on their reading interests.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

Those pieces of content tend to be feature stories that require diligent reporting and research that could belong in a print magazine. Storytelling Strategy additive content audience analysis blog post content formats divisible content Dream Teams e-book

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

Those pieces of content tend to be feature stories that require diligent reporting and research that could belong in a print magazine. Storytelling Strategy additive content audience analysis blog post content formats divisible content Dream Teams e-book

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A Brief Pride Guide For Your Brand

Contently

For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. If your branded content includes a blog or print magazine, consider releasing an editorial package of Pride-minded stories.

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6 Forgotten Content Strategies to Implement Now

Modern Marketing

All of your customers and prospects are different, so you need to create content that supports and speaks to each individual customer and prospect. But even further than that, it’s important to tell a story based on your customers. Check out these rules for storytelling: [link].