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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? What industries are we likely to sell into?

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

In this primer, learn what GDPR, CCPA, and other laws might mean for your SMB. Bottom line: Throw your customer insights and data science teams at the problem to discover which groups are the most skeptical or open to personalization. This article originally appeared in Vantage Point, a Salesforce magazine. Give them the remote.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. American Express sorts the content on its Business Class Trends and Insights blog into four main categories: Managing Money, Getting Customers, Building Your Team, and Planning for Growth.

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Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

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The Beginner's Guide to Customer Targeting

Hubspot

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

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Wednesday Writer Roundup: healthcare, sales, software, and food experts!

nDash

This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. I’ve had a recipe published in a national magazine (which was runner-up in a recipe creation contest) and various other cookbooks.

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4 Fresh Approaches to Demand Generation for SMBs in 2021

Televerde

It makes sense since customers at this phase of the funnel are already interested in the product or service you provide. Here are four approaches that are ideal for SMB demand generation in 2021. You’ve figured out who your target audience is and have mapped out the customer journey. Think about your ideal customer avatar.