Contently

FEBRUARY 2, 2021

The content marketer, meanwhile, focuses more on educating the customer and building trust, playing a bigger long-term role in the consideration and evaluation stages. The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). ” Marriott Bonvoy Traveler has long had a powerful business impact across the customer journey. But in travel?

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. American Express Business Class. DivvyHQ Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). A cruise line writes romance stories.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Zoominfo

DECEMBER 19, 2018

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Interesting copy, compelling photography, engaging videos , and informative podcasts are the types of content you can provide. Your job as a storyteller is to intrigue the reader.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” The overall average was 27 percent.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Zoominfo

OCTOBER 5, 2021

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition !

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. One magazine called it the most innovative campaign of the year. This experience taught me two things.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Heinz Marketing

FEBRUARY 24, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us on the podcast, thank you so much for joining us again. The magazine is still around, it’s in digital form. Thanks so much for being part of your work day.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Content Standard

FEBRUARY 12, 2019

” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. By neglecting the ‘real world,’ you run the risk of neglecting potential customers.”

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Anyword

APRIL 4, 2019

This year, in addition to custom content with affiliate links, BuzzFeed has started offering a new shoppable ad unit for relevant shopping posts. We’ve seen this happen in the world of audio reporting and podcasting. NBC News and MSNBC are also expanding their podcast teams before election season. March Data. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We Book Hookup is a service through which the library staff provides personalized reading recommendations to customers based on their reading interests. One of two podcasts from NYPL, The Librarian Is In is a weekly discussion about books and culture.

Content 104

Content Paid Search Agency Social Media Communities 104

Content Standard

SEPTEMBER 6, 2017

Under her leadership, content marketing at GE has become as innovative as the company itself, experimenting with branded publications and sci-fi podcasts and building the kind of social media presence you’re more likely to associate with a hip startup than a multinational conglomerate over a century old.

Content Marketing 81

Content Marketing Top of Funnel Brand Identity Branding 81

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?).

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?).

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers. It’s a challenging juggling act.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Marketing Insider Group

FEBRUARY 5, 2013

I’m co-author of the best-selling book on content marketing, Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. They are rewarded with customers who love and trust and believe in them. Paperback 2012.

Planning 100

Planning Brand Identity Branding Content 100

Heinz Marketing

FEBRUARY 19, 2018

Among other things (like the Super Bowl) we talked about: The pros, cons and benefits of podcasting. Storytelling. Podcast formats from Q&A to curated shows. Podcasts as unstructured learning time. I think, I previously had not been listening to a lot of podcasts. But I can definitely listen to a podcast.

Top of Funnel 49

Top of Funnel Banner Ads Paid Search Agency Banners 49

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. For very technical products, SMEs often have scientific or engineering backgrounds and feel uncomfortable in the “left brain” world of marketing and storytelling.

SME 40

SME Content Marketing Planning Content 40

Content Standard

JULY 5, 2018

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. It’s those relationships which lead to full-fledged, loyal customers. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys. Do you want to create brand awareness?

Storytelling 65

Storytelling Brand Identity Branding Lead Ranking 65

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Conductor

OCTOBER 28, 2019

We launched a digital magazine earlier this year. By “content,” I’m not just referring to the magazine, or the editorial side of things. With podcasts? There could be price-sensitive audiences that are just looking for the best deal out there, versus audiences that value brand propositions, or customer service.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing & Strategy SEO 40

Single Grain

OCTOBER 12, 2023

1) Podcast Videos: a16z Podcasts have been taking storm over the last several years. million podcast listeners worldwide. Podcasts have notoriously been replacing vlogs over the last few years. These days, you can watch a podcast on YouTube or access the audio on Spotify. This makes podcasts very versatile.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Buzz Marketing for Technology

JUNE 27, 2008

Your experience squared with Danny OBrien who was cited in a NYT Magazine article last week about Life hackers. at college and how their learning style is better suited to blogs and podcast lectures. Customer Knowledge. A Storytelling Story. But will the next generation of knoweledge workers be the same? Millennialsâ??

Work Management 100

Work Management Webcast Case Studies Act-On 100

seo.co

NOVEMBER 8, 2021

Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. Nadya Khoja. Maria Pergolino. drive creative marketing, innovation and culture.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

seo.co

MARCH 8, 2020

Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. We love email,” GE’s Chief Storyteller told us. “It

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Parse.ly

APRIL 22, 2022

They lead with a thoughtful and helpful tone that instills positivity in their customers’ day-to-day lives. The focus is on presenting products to customers rather than bringing attention to the brand itself. This copy is particularly effective because it shows Starbucks anticipating their customers’ needs and desires.

Examples 52

Examples Brand Identity Branding Marketing & Strategy 52

Single Grain

SEPTEMBER 6, 2023

That could mean billboards on the highway, posters in the subway, those full-page spreads in magazines, and even the radio jingles you hate to love (or love to hate?). It absolutely can, but with these caveats: Know Your Audience: Target the spaces where your potential customers hang out. The post Does Offline Advertising Still Work?

Advertisements 52

Advertisements Advertising Work Management Ad Exchange 52

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. We love email,” GE’s Chief Storyteller told us. “It

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Outgrow

JULY 15, 2021

The YouTube channel of the world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. We love how it talks about the irresistible power of storytelling.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98