Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

APRIL 28, 2020

Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there. Marketing teams all over the world are finding it necessary to pivot and find new ways of attracting customers and reaching their goals. Image source: [link].

Work Management 353

Work Management Marketing Management Paid Search Agency Content 353

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Oktopost

AUGUST 10, 2022

A leader in customer advocacy and renowned for his time at Adobe as Global Head of Customer Advocacy, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining a happy existing customer base. Want to hear more from renowned B2B marketing leaders?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. When customers and prospects look up, you’d better be there. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

OCTOBER 24, 2019

Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA.

Loyalty 55

Loyalty Peer-to-peer Branding Brand Identity 55

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. Look at your existing social media audience, your blog subscribers, and your actual paid customers.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Biznology

NOVEMBER 21, 2012

Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using video– fit for any budget. Want to hear more from renowned B2B marketing leaders?

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

DivvyHQ

OCTOBER 23, 2018

In episode one of The BIG Simple webinar series, Tamsen Webster delved into her Red Thread method with host Jay Acunzo, explaining how content marketers can use this framework to better understand their customers and align messaging accordingly. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.

Loyalty 51

Loyalty Peer-to-peer Webinar Metrics Content 51

Martech

JANUARY 10, 2023

The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, many of these ideas will be viable, depending on the maturity of platforms and the lengths to which marketers will go to meet customers where they are.

Paid Search Agency 99

Paid Search Agency Planning Loyalty Gartner 99

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Loyalty program ads integration. The last new insight is the support of first-party data.

Google 117

Google Lead Ranking Paid Search Agency Planning 117

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Salesforce Marketing Cloud

JUNE 15, 2022

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. Wow your customers wherever they are. With Salesforce’s NFT Cloud pilot, businesses can create deeper loyalty with customers and their community while setting up secure marketplaces.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. All these digital features have now come to out-of-home.” Why we care.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Martech

FEBRUARY 2, 2022

Some of her highlights have tens of thousands of views on YouTube. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience. Another new feature is a digital offer wallet, where customers can access rewards and coupons, all in one place. Image: Denny’s.

Social Media 97

Social Media Paid Search Agency Social Marketing Advertising Agencies 97

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? Social media is vital for customer service today. Corporate Responsibility. “My

Branding 99

Branding Brand Identity Loyalty Word of Mouth 99

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Kissmetrics gives you a comprehensive view of the buyer’s journey and customer behavior. Customer Support Tools for Startups.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Share them to foster trust.

Social Networks 186

Social Networks Business Work Management Social Media 186

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

SmartBrief - Marketing

JULY 11, 2023

This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy. Lush Cosmetics announced a need for greater authenticity overall in their marketing efforts and choosing to focus on other methods of customer communications.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. And on Spotify.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? Adweek “Language can be complex or incredibly simple.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. Finding the best channels of customer communication. We are already living in the era of AI.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This builds customer loyalty.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Convert

AUGUST 10, 2020

As a customer, the word ‘Persuasion’ is often associated with feelings of negativity and force – nod if you agree. However, if done ethically, the art – and science – of persuasion can have a powerful impact on your customers and, by extension, your business. Let’s dive right in.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Scoop.it

DECEMBER 28, 2023

If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. Or, even better, show images that were submitted by happy customers.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107