Digital Marketing World Forum

NOVEMBER 18, 2019

According to Wikipedia, Precision marketing is “ A marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers. The three main concepts in precision marketing is existing customers, relevance and personal preferences so you can give consumers what they want.

Amazon 48

Amazon Paid Search Agency eCommerce Advertising Agencies 48

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. It is all about understanding customers and their wants, needs and values. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. I could not agree more. Market research rocks!

Social Media 80

Social Media Research Social Marketing Media 80

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty.    There are five key management principles applicable to Buyer Experience Innovation: 1. . 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Brian Solis , a thought leader on social media and author of Engage! , has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Biznology

JULY 19, 2013

Photo credit: Wikipedia. ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). .” Brand loyalty. I know, I know.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Chris Koch

APRIL 2, 2010

That’s what has led to the horrific vocabulary of mindless marketing speak that makes us utter things like “demonstrable value” with straight faces while deluding ourselves that it leaves an impression on customers. Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). all do that, too.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. It’s not just you talking – it’s your customers talking, too. JOHNSON & JOHNSON : Found themselves with a customer loyalty problem when a particular brand of tampon in the O.B. s Twitter account became inundated with tweets by frustrated customers.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. More recently, user generated content and mobile technologies have been utilized by marketers to make the buying process more experiential and to facilitate loyalty. Don’t just consider customer reactions. When Web 1.0 Gather internal feedback. Use the outside inside.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

AUGUST 19, 2013

Photo credit: Wikipedia. On the internet, every extra step is a reason why a customer drop offs. OFFLINE AS WELL AS ONLINE ACCESS: If your business has customers who may not always have access to the internet, an app is the solution. The numbers show marketers are rushing into mobile.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Loyalty can’t be measured by repeating business alone.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful! Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Tony Zambito

MAY 26, 2010

Image via Wikipedia.   For those who stick with it and climb every hill, the end goal of customer loyalty in the digital world can be a mighty reward.  In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St. James is buried in northern Spain. 

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Biznology

MAY 30, 2013

Photo credit: Wikipedia. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. Monetize your customer referrals. Visit online directories that have options for customer reviews and make your offer prominent. In addition to encouraging customers to speak out on your behalf, offering deals and free items promotes repeat business. Make sure you can be found online.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Use your existing customers as the base.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.  Over the past decade, customer experience has become part of the landscape of business thinking. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. Socialization : The buyer experiences peer-to-peer opportunities, community engagement, image enhancement, and unencumbered bilateral loyalty. One of the most fundamental concepts in economics is that of supply and demand.    There is a given assumption that has to be underscored. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

EveryoneSocial

OCTOBER 17, 2018

Net promoter score: This metric measures loyalty between brands and their customers. An advocacy marketing program can help your business uncover new customer acquisition and conversation channels. Even though, of course, many of the conversations you have with your customers have long been happening in the social sphere.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   While B2C successes in customer experience offer a guide, the translation to the complex world of B2B is not that easy.    It also provides a platform for communicating to the organization just how to think in terms of providing loyalty creating B2B buyer experiences.

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. BMW : Began using MMS (Multimedia Message Service) to send images, video, sound files and text messages for customized snow tire offers. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

seo.co

DECEMBER 28, 2020

These colors should be selected to align with your brand personality and target customer. Companies ranging from Lowe’s and Oreo to Facebook and Walmart rely on blue to connect with customers. and Wikipedia all have white as one of their main colors. Companies like JP Morgan, IBM, Pfizer, and Oral-B use blue.)

SEO 75

SEO Design Optimization Conversion 75

Biznology

JANUARY 12, 2012

Image via Wikipedia. Employees who truly share those values (think Zappos and “customer service” or Apple and “insanely great products”), will then seeks new ways to help move you towards your objectives. Targeting the wrong customers? Yes, times are tough. What got in your way along the road to success?

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Moz

JANUARY 28, 2019

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Promote loyalty programs. With that said, there are some popular methods that tend to work well for most campaigns.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece? One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece? One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Hubspot

AUGUST 5, 2010

” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. Lesson: When launching a new product or initiative, engaging your existing customer base for support can make all the difference in the world.

Social Media 28

Social Media Social Marketing Media Youtube 28

WebMarketCentral

MAY 3, 2007

Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Voice of Customer. Lots of diverse versions of this. Some things to do and not do.

Social Media 100

Social Media Communities Wiki Work Management 100

Porch Group Media

JUNE 25, 2019

Customer Data Platforms: What it is and Why You Need One. Customer data platforms are making a huge impact in marketing world. How is this different from a data management system or customer journey platform or even a DMP? How will it accelerate my customer acquisition, retention or other marketing goals? Wikipedia).

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Porch Group Media

SEPTEMBER 22, 2020

Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from any number of numerous activities and interactions. In recent research by the Customer Data Platform Institute , more companies are putting systems in place to unify data.

Marketing Automation Services 40

Marketing Automation Services Ideal Customer Profiles Marketing Management Customer Satisfaction 40

Heinz Marketing

NOVEMBER 20, 2017

Building those partnerships and making sure they were not just something that was there to drive revenue, but also something that was there to make customers more successful, deliver more value at the back end, was an extremely important part of the business. And I still think that the category of channels almost being recreated right now.

Top of Funnel 48

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

AUGUST 28, 2012

“Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,” writes Brian Solis, who then details an experiment by Andrew Blakeley in which he spent a week as a “social consumer.”

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Outgrow

JANUARY 2, 2023

Brand authority refers to the trust your brand has earned over the years and how likely your viewers and customers are to think of you as a reliable source of information in its field. By gathering information about your customers, you’ll be able to target them with relevant content based on their interests. .

Stats 52

Stats Outgrow Brand Identity Branding 52