Onalytica B2B

AUGUST 23, 2017

Brand loyalty and trust are decreasing. At the same time brand loyalty and trust are at an all-time low, consumer attention spans are shorter than ever before. Customers just don’t buy into self-congratulating marketing anymore.” “Your brand thinks that your products and services are the best thing in the world?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

JANUARY 17, 2018

The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? Searches for “product reviews” are increasing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 12, 2018

But what we’re too often seeing, are brands treating influencers no differently to how they treat digital ad space, or a billboard; as an opportunity to pay their way in front of their target customers’ eyeballs. And with such little brand loyalty, what’s stopping them endorsing your competitor next?

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

JANUARY 6, 2016

More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. Increased Focus on Employee Advocacy. 31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 16, 2018

Shep Hyken – Customer Service Expert, Keynote Speaker and NYT Bestselling Author. Key Topics: Customer Service, Customer Experience, Motivational Speaking, Customer Service Training. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

FEBRUARY 17, 2016

How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 16, 2018

René Power – Smile for the camera – Using video to deliver kickass B2B customer service! René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. Attract new customers. Demonstrate / promote your product.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129