Marketing Craftmanship

SEPTEMBER 21, 2011

Lesson: Build your sales force with people who are focused on customer service, not simply on making the sale. Myth : Price, quality and perceived value are the most important factors influencing customer loyalty. Lesson: Assume that competitors are always knocking on your customers’ doors, and to act accordingly.

Rules 100

Rules Loyalty Training Act-On 100

Marketing Craftmanship

SEPTEMBER 1, 2015

There’s a widely used survey methodology that yield “Net Promoter Scores,” designed to measure client loyalty; but for most small firms, you really only need to ask three questions: 1. As long as your efforts are genuine, clients will remember, appreciate and reciprocate in terms of loyalty. Are we meeting your expectations?

Ad brokers 100

Ad brokers Business Loyalty Opinions 100

Marketing Craftmanship

APRIL 8, 2016

And unfortunately for fund managers, it’s those right-brain-related communications skills that can have the most significant influence on investor interest and loyalty. Customers – whether they be patients or investors – understand that the there are no guarantees in life, and most will respond positively to honest communication.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Marketing Craftmanship

NOVEMBER 9, 2017

A brand is the promise a company makes to its customers. Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it. For the sake of this discussion, brand equity is best defined as the sum total of market perceptions, customer loyalty and employee engagement.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100