customer Loyalty Related Topics 
Industrial Marketing Today
JULY 12, 2013
Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing' Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing'
Industrial Marketing Today
MAY 21, 2010
As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience.
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Industrial Marketing Today
NOVEMBER 5, 2010
The reason for not using content marketing that I hear most often from my industrial clients is “we don’t have and/or can’t produce enough content that our customers (engineering, technical and manufacturing professionals) will find valuable.”. Saxena answered, “Customers and our marketing strategies are the two biggest drivers.
Industrial Marketing Today
JUNE 29, 2010
One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!
Industrial Marketing Today
JULY 1, 2010
It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision. Have a safe and happy 4th of July weekend!
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