The Point

NOVEMBER 13, 2018

By providing prospects, customers and subscribers the ability to choose the type and/or frequency of communication they receive, a subscription center (AKA subscriber management page or subscriber preference page) can reduce unsubscribe rates by providing the individual an alternative to simply opting out completely.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

The Point

MARCH 6, 2013

In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. So, far from ignoring the story and hoping it goes away, Maker’s Mark is aggressively marketing their mea culpa as a testament to customer loyalty. Makes you wonder, doesn’t it?

Social Media 100

Social Media PR SIC Media 100

The Point

JUNE 1, 2010

Customer loyalty? A custom game is where we build new code or perhaps even modify existing code and also create new art. There’s a lot we can accomplish with re-skins, but a custom game can you provide more flexibility. HS: What objectives do marketers typically have in mind when developing games for advertising purposes?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100