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Kaon

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How To: Build loyalty through customer engagement

Kaon

Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.

Loyalty 100
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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Engage the customer – everywhere. Identifying a customer need is no longer sufficient.

Planning 154
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All Purchase Decisions Are Made By People

Kaon

As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Identifying a customer need is no longer sufficient, understanding “why” is important to address now.

Purchase 100
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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Got a product your customer wants to try out (virtually) first? Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

These new platforms allow for innovative ways to engage customers in an experiential manner. Showing something in VR for the sake of the VR experience has no inherent marketing value to the customer, other than the “cool factor.”

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How Marketing Can Help Companies Thrive in Challenging Economic Times

Kaon

Executive/customer briefing centers are offline because of customer travel restrictions. The only way to deliver an experience that is as effective is to use digital interactive applications that customers can drive themselves. Give the customer control of the application by putting them in the driver’s seat.