Remove customer

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A New Generation of Marketing Metrics & the ROI of Better Data

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DiscoverOrg’s features let users define their ideal customer profile , find lookalike lists of prospects, and rank those prospects based on likelihood to buy today. Consumer trust and loyalty erode when segmentation is based on old data; for example, sending the wrong message to an existing customer.

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5 Books & Blogs That Will Make You Better at Inside Sales

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2) The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson. This is the person who brings a unique perspective to the table, pushing back against a customer’s demands, reshaping their expectations, and creating change that leads to greater sales results and customer loyalty.