Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Set program goals. What do you want to achieve?

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

JUNE 17, 2013

What you must understand is: “ Cleaning up and communicating the brand promise is an important job, but taking true ownership of the brand promise is about bridging the gap between customer expectations and the actual customer experience.” True customer advocacy requires an outside-in view. ” ( Forbes ) .

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

AUGUST 6, 2015

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

SEPTEMBER 11, 2013

But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”? Increase retention and loyalty. But don’t ever forget about your customer. Lower operating costs. Optimize inventory. Use resources wisely.

Best Practices 100

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 100

Crimson Marketing

FEBRUARY 19, 2013

Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette.

Brand Identity 100

Brand Identity Branding Loyalty Process 100

Crimson Marketing

SEPTEMBER 24, 2014

He provides a valuable formulation for maximum efficiency of segmentation, and advises about acquisition tools that belong in a retailer’s digital media strategy, such as ‘look-alikes,’ algorithmic audience customization and pixel empowered re-targeting.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

FEBRUARY 19, 2015

Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. .” Customer Data is Biased.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100