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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

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The Medium is the Message: Best Practices Guide to SMS Marketing

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Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

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3 Tips to Scale Marketing for Small Teams

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For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,