• CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Customer, Loyalty] 13 Smart Brands Using Technology to Power Their Content
    Automate content customization. DigitalSTROM – a company that provides smart home systems – uses a customized version of Wordsmith to deliver original, on-demand status reports and other service-related narratives to customers through its app and via email. Chat up your customers. Help your customers connect with their world. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Customer, Loyalty] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. Further than that, your customer success team or client services team that’s ultimately going to be working with that customer, that person needs to be enabled and supported as well.
  • MODERN MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Customer, Loyalty] Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience
    The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer. After all, the more loyal the customer, the more valuable the customer in terms of lifetime purchases, right? Customer Experience
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Customer, Loyalty] Report: Marketers Seek to Drive Revenue Through Mobile Marketing
    About 84 percent of respondents said they were already using mobile apps to engage customers, and 66 percent were utilizing them to drive revenue. Approximately 63 percent had an app to build customer loyalty. Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Customer, Loyalty] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . You need to earn the right to sell to today’s customers. . In the past, a customer would see an attention-grabbing car advertisement on a billboard and go to a dealership.
  • FUSION MARKETING PARTNERS  |  TUESDAY, JANUARY 9, 2018
    [Customer, Loyalty] Customer Loyalty: CEO’s #1 Focus to Protect Revenue in the New Year – Part 2
    Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]. Brand Equity Branding Customer Loyalty
  • ACT-ON  |  TUESDAY, JANUARY 9, 2018
    [Customer, Loyalty] The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite
    By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty. Corporate Customer Marketing Marketing Strategy
  • HUBSPOT  |  MONDAY, JANUARY 8, 2018
    [Customer, Loyalty] At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem
    Which leads me to another question: Just how far will consumers go when it comes to brand loyalty? Are your products and services connected to complement each other and work in synergy to enhance the customer or user experience? But building a branded ecosystem with the customer in mind is a double-edged sword. Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference.
  • MODERN MARKETING  |  MONDAY, JANUARY 8, 2018
    [Customer, Loyalty] Tips to build customer loyalty online
    I find it surprising to find some brands talking about how to ‘be digital’ Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. People traveled all over the world to meet and develop relationships with their customers in an effort to understand them better and build loyalty. Customer experience is the new brand differentiator.
  • CIRCLE STUDIO  |  THURSDAY, JANUARY 4, 2018
    [Customer, Loyalty] Customer Experience Requires Cultural Changes for Businesses
    In a previous post , we discussed customer experience (CX), but this topic is so important we felt it deserved additional attention. While not a new concept, CX is gaining attention as an area for differentiation and increased customer engagement. By the year 2020 , customer experience will overtake price and product as the key brand differentiator. But unfortunately, only 23% of B2B marketers have a customer-centric—vs. cSs Blog Customer Experience
  • TOMORROW PEOPLE  |  THURSDAY, JANUARY 4, 2018
    [Customer, Loyalty] Why Differentiation is Crucial for B2B Content Marketers in 2018
    Fast forward to now, and the B2B landscape is flooded with content creators competing for customer attention, scrabbling for prospects, and trying to cut across one another to make an impact. First of all, your content must demonstrate what sets you apart from your competitors, underlining your unique proposition and explaining why your customers choose you over others. To attract more customers (70%). To increase customer loyalty (41%).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Customer, Loyalty] How to Know It’s Time to Update Your Landing Page
    Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. If you notice a dip in your conversions, the chances are someone has copied your landing page, launched the same ad campaign, and has stolen your customersloyalty. Add more benefits for consumers, improve content usability, or consider the marketing psychology behind your customer’s decision-making process. 3) Customers Have Got Used to It.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 4, 2018
    [Customer, Loyalty] Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook
    It’s also an ineffective way to build customer loyalty , so if you’re hoping to find that unicorn stunt that turns you into America’s sweetheart brand overnight, you’re in for a rude awakening. In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Viewers who watched his jump in real-time may remember how Earth’s gravitational pull was weaker at this altitude.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Customer, Loyalty] How to Get Paid Without Spending a Dime [Free Invoice Template Generator]
    We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Once you complete all of the fields, you'll have an opportunity to download the invoice as a PDF that can be easily emailed to your customer. customize the color scheme. As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.
  • HUBSPOT  |  TUESDAY, JANUARY 2, 2018
    [Customer, Loyalty] What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?
    The only way to do that — the only way to balance your company vision with the needs of your market — is through repeated, meaningful customer conversations. Always Focus on the Customer. Customers naturally focus on their needs. Only by actively seeking market insights could I craft my business strategy, make better product decisions, and promote customer loyalty.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Customer, Loyalty] 5 Ways Mobile Drives Customer Loyalty
    These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Customer, Loyalty] How to Attract Your Ideal Customer on Instagram
    Read: Social Customer Care: Three Steps to Best-in-Class Results. Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers. Here are some tips to attract your ideal customers from Instagram: Post eye-catching images. Build customer relationships. Customers want to feel appreciated.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 27, 2017
    [Customer, Loyalty] 4 email marketing mistakes you might be making
    Your customers should have the ability to easily unsubscribe with no more than 2 clicks. Brands are using email personalization to increase engagement and foster loyalty. Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Customer, Loyalty] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    Drive greater loyalty, satisfaction, and evangelism among your existing customers? Characterize the customer’s journey. It’s essential to understand their consumption preferences, engagement habits, and pain points – as well as how those needs may change over time – if you expect your content to deliver the kind of value that will help you forge deeper, longer-lasting customer relationships. Ready or not, 2018 is on its way.
  • VIDYARD  |  FRIDAY, DECEMBER 22, 2017
    [Customer, Loyalty] 4 ways to renew an account that’s gone dark
    It’s the deafening silence of another churned customer. But account management is like a game of cat-and-mouse: Customers only surface when they need something. When your customers need help, they need it fast. It places customers at the front of the class where they learn faster and recall information more readily. Millennials who prefer personalized communications have a 28% higher brand loyalty than those who do not—so add a dash of personalized video.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 22, 2017
    [Customer, Loyalty] A Customer Experience Year in Reflection
    This blog post is titled ‘a year in reflection’ but it’s surreal to think that this time two years ago we launched our software, Syngro Eye, to the market: For the last 12 months, together with our invaluable beta programme users, we’ve been busy developing a world-class customer intelligence platform. Since then, we’ve been developing our software to fit with our customers’ needs and making changes to keep in line with the ever-evolving world that is Customer Experience.
  • FUSION MARKETING PARTNERS  |  WEDNESDAY, DECEMBER 20, 2017
    [Customer, Loyalty] Customer Loyalty: CEO’s #1 Focus to Protect Revenue in 2018
    Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […]. Branding Competitive Advantage Customer Loyalty
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 19, 2017
    [Customer, Loyalty] 3 Mainstays of Brand Strategy for Small Business
    According to Wikipedia , it’s “a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” ” And, speaking about branding, it’s “a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.” It’s about long-term relationship with your customers.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Customer, Loyalty] Building Customer Loyalty: How and Why to Value Brand Loyalists
    ” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. But perhaps marketers think about loyalty in too superficial a way. Defining Loyalty. Children learn about loyalty from a young age through object lessons and vague truisms. Beyond even this, loyalty is also often equitable.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 18, 2017
    [Customer, Loyalty] The 12 Days of Content Marketing - A tip-a-day for success in the new year and beyond
    This strategic content can then be used for a purpose, to build a subscribed audience, create brand loyalty and eventually evangelism. But when creating high quality content your customer experience should be considered at all times. Creating persona's is the best way to optimise your content to target and engage your potential customers. Don’t settle for any more turtle doves! Find out what to ask for this Christmas for a more successful content marketing strategy in 2018.
  • HEINZ MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Customer, Loyalty] The Heinz Marketing Must-Have Holiday Playlist 2017
    Customer Retention & Loyalty Productivity christmas christmas music holiday holiday musicWe’re back! With the holidays officially in full-swing, and with Christmas right around the corner, I’d like to present the second year of the Heinz Marketing Must-Have Holiday Playlist. Below, you’ll find an array of our favorite Christmas songs from this year, ranging from pop favorites to new originals to the Christmas classics and more! (And
  • NAVIGATE THE CHANNEL  |  TUESDAY, DECEMBER 12, 2017
    [Customer, Loyalty] Tactical Tips to Maximize Your Trade Show Presence in 2018
    Consider incorporating touch screens, Bluetooth beacons, and artificial intelligence (AI)/machine learning Software as a Software (SaaS) to further enhance the customer experience while delivering your brand’s message both during and after the show. There is no better way to reach your customers than through a good old-fashioned dialogue that allows them to communicate their pain points—to which you respond with your compelling solution.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Customer, Loyalty] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Chatbots will become a primary channel for lead and customer education. Thankfully, marketing automation tools are focussing on integrations which give the whole organization better visibility over lead and customer data, and allow all departments to make better decisions. .
  • MODERN MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Customer, Loyalty] How, When, & Why Should You Use Personalization in an Email Marketing Campaign?
    Customer data (previous purchases). Knowing when to personalize an email and when to withhold revealing information collected on a customer is tricky but extremely important. Personalization can help to make a purchase memorable to your customers, and it will also go a long way towards your current customers feeling comfortable with purchasing other related products, ultimately boosting sales and revenue.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 8, 2017
    [Customer, Loyalty] How to Show Off Your USP (Unique Selling Point) and Gain Conversions
    Your USP can be anything from the best customer service around to a specific specialty area. Figuring out a problem to solve is as easy as polling your current customers. However, if you’re consistently studying the markets, new trends, interviewing customers and potential customers, and watching the competition, you will always be a step ahead. They show customer projects, share reviews and offer inspiration.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [Customer, Loyalty] Less Brand, More Identity: The Zombie Business Cure
    HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. The company’s customer-centric identity (expressed in its motto “through clients’ eyes”) shows up throughout the company, including in its approach to content. Melissa explains how that happens and manifests itself: Each year, when it’s time to update the strategic communications plan, Schwab’s communications team reviews not only business priorities but also customer feedback.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 6, 2017
    [Customer, Loyalty] The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration
    When deployed correctly, positive marketing can give your audience “all the feels” and foster the emotional connection that drives loyalty and better brand perception. Positive emotions have more influence on consumer loyalty than brand attributes alone, according to Psychology Today. Brands that can use stories to tease out emotional responses can set themselves apart from the crowd, build consumer loyalty, and foster emotional connection.
  • TELEVERDE  |  WEDNESDAY, DECEMBER 6, 2017
    [Customer, Loyalty] Michelle Cirocco in the Spotlight
    More importantly, her leadership roles in sales, client services and, now, marketing, mean that she has a distinctive vantage point from which to view both the existing client and new customer experience. Client success and client service are at the heart of my work, so it’s only natural that our customer is the focal point from where I make most of my decisions. As head of marketing, that helps me ensure that our customers are being treated the way I think they should be treated.
  • SHARPSPRING  |  MONDAY, DECEMBER 4, 2017
    [Customer, Loyalty] 10 Ways to Make Your Business Stand Out on Social Media
    Granted, not every user is a potential customer, but Facebook is so valued because it promotes the development of organic relationships with your customers. Interaction and engagement are vital when attempting to nurture relationships with new customers. It’s also a means to further show your followers and customers how much they can trust and rely on you because you’re providing them with useful resources, even if they’re not your own.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Customer, Loyalty] Top B2B Marketing Services for 2018
    In other words, talk to your customers and prospects. When done correctly, this client-facing activity creates a favorable impression and builds loyalty. The marketing function has changed drastically over the past decade. With the emergence of digital marketing activities and new technologies, many organizations still struggle to develop a cohesive marketing program. To prepare you firm for 2018, you will want to review the current marketplace.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 29, 2017
    [Customer, Loyalty] Why Marketers on Facebook Messenger Will Rule the Engagement Economy
    Customers demand that brands be on Messenger.— It’s also a fantastic opportunity to blend direct-to-consumer and consumer-to-consumer experiences that are the key to modern brand loyalty. These types of activities belong on Facebook Messenger where brands can and cultivate always-on, lifelike conversations their customers. The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 27, 2017
    [Customer, Loyalty] When publishers connect with consumers, they solve the supply chain’s top 7 problems
    Vendors will know what connected customers want. Each customer will be served personally and efficiently with the products they need, when and where they’re needed. With this platform publishing and media can bring a new level of customer success and satisfaction to the world. Vendors will fit their production and logistics to every customer’s pattern of product use. Is every customer kept so happy that they order again and again? Lesson for leaders.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 27, 2017
    [Customer, Loyalty] The 1 Secret to Effective Customer Engagement at Any Scale
    Customer engagement is the key to effective digital marketing in the Engagement Economy. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement is the strategy by which businesses build relationships with their clients and customers, with the intent of creating awareness and fostering brand loyalty. It creates trust between the brand and their customers.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Customer, Loyalty] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    The books in this section create a foundation for that stage of content marketing, when content is baked into every aspect of a customer’s interaction with the firm. Winning Lifelong Customers With the Five Abilities: Vis-ability, Cred-ability Vi-ability, Cap-ability, Reli-ability. HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. Building a customer-centric organization.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Customer, Loyalty] What is the GDPR? And What Does it Mean for the Marketing Industry?
    Example : Amy Meyer has bought some paint from The Paint Company and has also signed up to their loyalty program to receive discounts and new design ideas via email. For marketers to succeed when the GDPR comes into force, they’re going to have to focus on providing even more value to customers. Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 21, 2017
    [Customer, Loyalty] The power of a ‘real-time’ content marketing strategy
    The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. There are also many other benefits to the brand such as brand perception, relationship with customers and quality of engagement. Just as in all other content marketing, real-time should reflect the core principles of knowing the customer and satisfying their needs.
  • ACT-ON  |  TUESDAY, NOVEMBER 21, 2017
    [Customer, Loyalty] How Act-On University Empowers Customers to Become Better Marketers
    A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices. Advocacy & Loyalty Brand Marketing Customer Marketing Marketing Automation Marketing Strategy
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Customer, Loyalty] Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin
    So, the relationships with those partners were critical and not only did they help you pre-sales, and to make sure you were positioning the right technology because you’re helping put together the right strategy and helping get the deal closed, but they’re also really critical post-sales, making that relationship with the customer, who was at the core of the entire business. By Matt Heinz, President of Heinz Marketing.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, NOVEMBER 17, 2017
    [Customer, Loyalty] Empathy, Web & People: Improving The B2B Customer Experience
    It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. Given that we want this as consumers, it makes sense that when we move into our professional worlds, we want to work with and buy from companies that have the same kind of focus on customer experience. We need to go beyond logic to understand how our customers feel.
  • VISUMCX  |  FRIDAY, NOVEMBER 17, 2017
    [Customer, Loyalty] Empathy, Web & People: Improving The B2B Customer Experience
    It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. Given that we want this as consumers, it makes sense that when we move into our professional worlds, we want to work with and buy from companies that have the same kind of focus on customer experience. We need to go beyond logic to understand how our customers feel.
  • THE LEAD AGENCY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Customer, Loyalty] The Art of Influencer Marketing for B2B
    Businesses have always actively sought celebrity endorsements to build trust and brand loyalty with their audiences. B2B relationships are about trust and loyalty. Influencer marketing is terrific at achieving brand awareness and loyalty, which become deciding factors for prospective clients further down the buyer journey. Authentic brands also get more of a share of high-value customers according to the Authentic Brand Index. The Art of Influencer Marketing for B2B.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 14, 2017
    [Customer, Loyalty] The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing
    and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. Here are some of the technologies and techniques marketers must adopt to win over customers this holiday season: 1. When you personalize the customer experience , your customers will understand you respect their time. Marketers, are you ready? It’s that time of year again.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 13, 2017
    [Customer, Loyalty] Report: Marketers Struggle to Leverage Tech to Better Understand Customers
    Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships. B2B Marketers and the Customer Connection.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 13, 2017
    [Customer, Loyalty] Geolocation-Based Marketing in 2017: The Impact on Businesses
    The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. That means understanding where your customers are coming from and where they are headed. All the technology in the world identifying where a customer does not matter unless the marketer has the context for the various types of experiences that customers go through, it won't yield results.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 13, 2017
    [Customer, Loyalty] An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
    The growth to attain mastery and to earn the recognition that comes from expertise helps with loyalty, commitment, and an ownership mentality – all critical elements of great team members. You can put together custom job descriptions by mining the responsibilities section for each skill (as discussed in depth in the post called, Building Your Content Marketing Team? “Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Customer, Loyalty] Retailers, Personalize Your Way to the Future
    Research shows that retailers spend a lot of time thinking about how to “get more personal” with customers. With relatively small investments, Chico’s personalizes email content for 100% of its subscribers based on live customer context. Using these important data improves the message relevance greatly, and ensures the customer receives up-to-date information. Both of which are vital to boosting loyalty. Customer Experience
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 9, 2017
    [Customer, Loyalty] Preserving Brand Equity in a Corporate Turnaround
    A brand is the promise a company makes to its customers. Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it. For the sake of this discussion, brand equity is best defined as the sum total of market perceptions, customer loyalty and employee engagement. Employees have a personal stake in the company’s future and a direct influence on customer satisfaction and loyalty.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 8, 2017
    [Customer, Loyalty] How To Align Your Marketing Budget With Your Reporting Dashboard
    Position: Market share and customer loyalty. With a BI platform you can combine your marketing revenue data from Bizible with other data such as brand/reputation indicators, customer satisfaction (NPS), and more. Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Customer, Loyalty] A Quick-Start Guide to Paid Content Promotion
    To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Or, if your content is focused on sustaining loyalty, incentivizing current customers to serve in an influencer capacity may hold more sway over audiences than hiring a neutral third party. Interactive video ads: These units add interactivity to the standard video spot, and offer greater customization than True View units.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 6, 2017
    [Customer, Loyalty] 7 Tech Trends in Email for Marketers
    Custom Font Support. This was not possible in most email clients, but email marketers did provide fall back fonts accordingly for the corresponding custom font. Now, marketers will be happy to know that there is another method to dynamically fetch custom fonts that need not be installed in the end-users’ devices to be rendered—it can be done with the help of @font-face and @import CSS properties.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Customer, Loyalty] How to Get More Targeted Leads (a B2B Playbook)
    From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Marketing teams are now leaning heavily on sales teams to produce content that helps them tell a story, communicate value, and ultimately move the lead down the funnel from prospect to paying customer. .
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 2, 2017
    [Customer, Loyalty] Report: More CMOs Prioritizing New Buyers in Growth Strategies
    B2B Marketers and Customer Relationships. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. Customer Experience Industry News cmos customer experience marketingAs CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 2, 2017
    [Customer, Loyalty] Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience
    With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and loyalty. It's time for marketers to pivot from the marketer focused “next best offer” approach” to the customer-behavior driven “next best experience” approach to build short and long-term customer value in the modern retail landscape.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 2, 2017
    [Customer, Loyalty] How to Use How-To Content to Create and Retain Loyal Customers
    Its library of how-to content, which contains over 500 in-depth articles and videos , is proving that how-to content (aka utility content) can create and retain loyal customers. REI proves how-to #content can create and retain loyal customers, says @HessinSeattle. Post-purchase content increases sales with new customers. Between-purchase content builds loyalty and increases revenue with existing customers.
  • HUBSPOT  |  TUESDAY, OCTOBER 31, 2017
    [Customer, Loyalty] 13 Email Examples That Totally Nailed Personalization
    If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. I received this email back when I was living in New York address, but it still serves as a great example of how to use location information to provide a customized email experience. This type of personalization could be extremely beneficial for a company looking to deliver more relevant messages to international leads or existing customers.
  • COMPUTER MARKET RESEARCH  |  MONDAY, OCTOBER 30, 2017
    [Customer, Loyalty] Channel Partner Marketing with Synchronized Channel Marketing
    Due to this limited time and resources, key marketing content provided by their vendors will not reach the end customers. Your channel partners want to add value to their customer’s lives. Computer Market Research’s synchronized channel marketing software, MioDatos , provides channel marketers with a robust solution for creating, scheduling and distributing marketing materials for their partners and their end-customers. Computer Market Research.
  • PUREB2B  |  SUNDAY, OCTOBER 29, 2017
    [Customer, Loyalty] 10 Types of Online Forms (and How to Use Them)
    Newsletters are one of the best ways to generate and nudge leads towards loyalty and advocacy. Customer Feedback. These forms/surveys come after your customer has received the product or service. It just seems counter-intuitive to make your customers wait before they can pay you, so it’s up to you to make the purchase process as easy and convenient as possible. It doesn’t put pressure on your customers to commit right away.
  • CONTENT MARKETING INSTITUTE  |  SATURDAY, OCTOBER 28, 2017
    [Customer, Loyalty] This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
    We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 27, 2017
    [Customer, Loyalty] 7 Marketing Truths You Can Ignore
    What if you encounter a customer with pointed questions about your products or services? A logo and a pithy new slogan may build brand awareness, but it won’t do much to attain new clients or inspire ongoing loyalty in your current ones. You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling.
  • EXO B2B  |  THURSDAY, OCTOBER 26, 2017
    [Customer, Loyalty] Improving the customer experience in B2B
    The overall customer experience was secondary to how well you satisfied the need. The emerging battle has become centered on how to combine off-line and online communication with the customer while keeping the messaging perfectly coherent. And, in B2B, sometimes losing just one customer can be downright catastrophic. Focusing on the customer experience alleviates the risks. It is widely known that it is more cost effective to retain a customer than to create one.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, OCTOBER 24, 2017
    [Customer, Loyalty] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. By sharing explicit information, step-by-step guidance, or honest customer feedback on your brand’s advantages and disadvantages, prospects can get more comfortable with the experience your solution will provide – giving them the confidence they need to pull the trigger on a purchase.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, OCTOBER 19, 2017
    [Customer, Loyalty] Why Savvy Marketers Close the Pre- and Post-Sale Content Gap
    Externally, prospective customers and customers get exactly the content they need, in the forms they need it, at all touchpoints – and they go out and bring you new customers. While content marketers typically avoid product-specific information, Andrea encourages you to remember the mandate to keep customers satisfied – enthusiastic, even – after the sale: I see one nice, continuous journey. Use the term “content” across the whole customer journey, says @aames.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 18, 2017
    [Customer, Loyalty] Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs
    Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. Product Marketing and B2B Buyer Loyalty. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. This was followed by prices/discounts (63 percent) and excellent customer service (60 percent).
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 17, 2017
    [Customer, Loyalty] 4 Marketing Metrics That A Social Selling Program Will Influence
    This metric measures loyalty between brands and their customers. Yet, this can be applied to current active customers, who besides using your product/services, are continuing to gain unique value from your content that answers their questions. Customers are much more likely to not only share this content with their networks, but recommend your company to others, provide positive online reviews, and more. Content can help boost relationships with existing customers.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 13, 2017
    [Customer, Loyalty] When It Comes To Cross Channel Marketing, Mobile Is Not A Channel
    Location awareness inside and outside of the store empowers you to weave a relevant, custom brand experience for your Mobile enabled customers. Mobile innovations have elevated consumer expectations faster than mobile marketers could rise to meet them; technology, budget, and expertise limitations prevented marketers from engaging with mobile customers well. cross-channel marketing strategy and interact with customers whenever and wherever they are.
  • SHARPSPRING  |  THURSDAY, OCTOBER 12, 2017
    [Customer, Loyalty] 3 Reasons Why Small Businesses Need Marketing Automation
    Gartner predicts that by 2020 a full 85% of consumers will manage their customer relationship without talking to a human. A centralized marketing automation hub helps marketers generate leads, nurture their pipeline, manage their customer relationships, and optimize their marketing spend. Your competitive advantage is offering a unique experience that prioritizes customer service. But customer retention is actually highly valuable to your business.
  • CIRCLE STUDIO  |  THURSDAY, OCTOBER 12, 2017
    [Customer, Loyalty] Important Marketing Terms that Every B2B Executive Should Know
    Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Conversion – Achievement of any desired action by a customer, such as subscribing to a blog, downloading a whitepaper, clicking on an advertisement, or purchasing a product. Learn More About Customer Experience.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 11, 2017
    [Customer, Loyalty] Brand Strategy 101: 7 Essentials for Strong Company Branding
    This approach is appealing to potential customers, as it demonstrates their commitment to providing value beyond the point of sale. Ultimately, consistency contributes to brand recognition, which fuels customer loyalty. (No Customers aren't always rational. It began HOG -- Harley Owners Group -- to connect their customers with their brand (and each other). Find a way to connect with your customers on a deeper, more emotional level. 6) Loyalty.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Customer, Loyalty] 5 Lessons for Retail Brands in the Lead up to Christmas
    So with this vital selling period only growing in size, how do marketers ensure they build and deliver the right customer experience that drives loyalty and ultimately sales? We all know that sales staff and those on the floor are the vanguards of the customer experience. They are ones that have the direct interaction with your customers. Focus on what you want to understand about your customer and what business challenge you are looking to solve.
  • LEADFEEDER  |  TUESDAY, OCTOBER 10, 2017
    [Customer, Loyalty] Awesome Sales Outreach Ideas That Result in Meetings and New Customers
    One of the best sales outreach ideas I heard recently came from a fireside chat between Sam Slevin, Director of Customer Success at Axial, and Cassie Lancellotti-Young, EVP of Customer Success at Sailthru. The customer success team at Sailthru actually sent a customer a new phone when they found out the customer had a really old phone.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 10, 2017
    [Customer, Loyalty] How to save your content marketing strategy from self-destruction
    Stuck in a crowded field of mediocre, middle-of-the-road content competing for customer eyeballs, clicks and leads, how do you avoid getting lost in the shuffle? RESPOND TO YOUR CUSTOMERS. Take input and listen to your customers via whatever means you have access to. For example, you can talk to customer service teams and client managers to get first-hand an anecdotal reports of customer content needs.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, OCTOBER 6, 2017
    [Customer, Loyalty] How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content
    HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. Scroll down, and the page tells what to expect from the company’s products – software that simplifies customer service and incorporates design elements people expect. HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Share details of the time when an experience with a customer made you break into a big smile.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Customer, Loyalty] For Cross Channel Marketing Success, Don’t Sit On Data; Act On It
    For example, they are 38% more likely to utilize the uni ed view of customer data to deliver omni-channel messages. Enabled with a unified view of customer insights, marketers can then optimize future campaigns accordingly. There is a lot of competition to capture customer attention and wallet share. I know, I know you have all the data you could ever need, blah, blah blah.
  • KAON  |  WEDNESDAY, OCTOBER 4, 2017
    [Customer, Loyalty] Why Augmented Reality and Virtual Reality Will be Important for Your Business
    Got a product your customer wants to try out (virtually) first? Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. At Kaon Interative we have identified three primary factors that contribute to successful engagement strategies: Multi-sensory engagement — getting customers involved in learning about, and using, products in a way that is active.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Customer, Loyalty] Why Retailers Need To Move Beyond Cross Channel Marketing
    The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of channels beyond the store and the Web site, the way customers engage with your brand is on their terms. The customer does not think about your brand in the terms of marketing channels.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 28, 2017
    [Customer, Loyalty] Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment
    All of these things differentiate the business not just to the customers but to people across the organization.” ” We all want happy customers, higher retention, committed and talented employees, an even better working environment, more productivity, more creativity, more energy, more authenticity, and more genuine good. Explain why your brand is different from any other because of what it makes possible for your customers and the world.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 26, 2017
    [Customer, Loyalty] The One Customer Experience Factor B2B Buyers Want Most
    Customer Experience 2017 Merkle Loyalty B2B Report B2B Marketing Buyer Insight Buyer Journey Carla Johnson Customer Journey CX Digital Customer Experience Merkle Loyalty Solutions Type A CommunicationsSeptember 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” ” – Epictetus What bugs B2B buyers most? Feeling. read more.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 26, 2017
    [Customer, Loyalty] The Blockchain Marketing Technology Landscape (2017)
    The CMO Primer for the Age of Blockchains (which includes forewords by the CMOs of Nasdaq and Dun & Bradstreet) highlights how multiple functions of marketing including loyalty, customer experience, and brand may be impacted. The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 25, 2017
    [Customer, Loyalty] Why Social Customer Service Matters, and How to Do It Right
    With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations. In this blog, I’ll cover Marsha Collier’s top tips for social customer service. . What trends are shaping customer service on social media this year? Most customers are looking for simple, efficient ways to find, order, or book things online.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 21, 2017
    [Customer, Loyalty] How To Use Marketing Attribution Data In Your Next Board Meeting
    There are a variety of value drivers including cash flow, reliable financial data, customer diversity, barriers to competitive entry, and growth potential. To address customer diversity marketing executives can work with their peers in product and customer success. They can ask for trending and demographic information to show customer diversity. You can compare these proportions across various stages of the customer journey or market segment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 21, 2017
    [Customer, Loyalty] Report: Most Loyal B2B Customers Value Reliability in Companies
    Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. Now, Part 2 is shedding light on what encourages existing customers to stick with a B2B provider over time. B2B Marketers and Customer Acquisition.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Customer, Loyalty] How Ecommerce Brands Should Approach Content Marketing in 2018
    In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 19, 2017
    [Customer, Loyalty] How Customer Loyalty Is Really Earned
    You can’t buy your customers. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Customer, Loyalty] Powering up your value proposition
    Is it time to get clearer on exactly why customers should prefer your company?There There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific situation, trusted, great customer service and more – the list of possibilities is endless. . Is it relevant to your most important customers? Does it add value to your customers?
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Customer, Loyalty] Do You Want Sales or an Audience – or Both?
    Strategic content creation helps build an engaged audience of people who exhibit specific, desirable behaviors – like greater willingness to share personal data, greater interest in upselling opportunities, and greater brand loyalty and evangelism,” he blogged in October 2016. Uncategorized content marketing Content Marketing World customer loyalty lead generationGive clients “real business metrics,” says, Joe Lazauskas of Contently.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Customer, Loyalty] 5 Steps CMOs Can Take To Prepare For The Next Disruption
    Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. Creating engaging content to establish a narrative for your online customers to follow is one of the new top priorities of a CMO. The more engaged your customers are, the less likely it is that you will lose control of your brand’s image. Wherever your customers are online, you should be, too.
  • MEASURE UP MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Customer, Loyalty] Be Fanatical About Service Quality (And Why It Matters)
    It was Dwight who bestowed upon me the title “Customer Relationship Manager.” Because switching providers in our industry was relatively easy, Dwight emphasized the importance of keeping and growing the value of customers. He was the first to expose me to the fundamental concepts and measures of customer satisfaction, customer lifetime value , customer loyalty and advocacy, share of wallet and product adoption rate.
  • NUDGE.AI  |  TUESDAY, SEPTEMBER 12, 2017
    [Customer, Loyalty] Customer Referrals: 5 Ways To Grow Your Business With Your Best Advocates
    This is a guest post by Zach Kwarta on customer referrals. While there is not an exact number, the general rule of thumb is that it costs between 4x to 10x more to acquire a brand new customer rather than than selling into your existing base, proven time and again here , here , and here. How do you get a referral from your existing customers? Implement a Loyalty Program. Ask for the Customer Referrals! Zach is a Head of Marketing by day, nerd by night.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 8, 2017
    [Customer, Loyalty] B2B Marketers Are Buying Customer Data Platforms. Here's Why.
    I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. I think the reason is that banks, airlines, and telcos all capture their customers’ names as part of their normal operations. This means they’ve always had customer data available and thus been able to build extensive customer databases without a CDP. This means their customer data management has been less mature and more fragmented.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 8, 2017
    [Customer, Loyalty] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing these qualified leads into paying customers at the end of the funnel. . The lead gen funnel is a tool for defining who your best leads are, understanding where they are in the lead generation process, and outlining how your business will move leads down the funnel and have them come out at the end as paying customers. . .
  • B2B MARKETING DIRECTIONS  |  SUNDAY, SEPTEMBER 3, 2017
    [Customer, Loyalty] Get the Basics Right to Deliver Great Customer Experiences
    Today's customers clearly expect great experiences. What most customers really want is fast and responsive service that addresses their needs, solves their problems, or makes their lives easier. A recent study by the CMO Council and SAP Hybris provides several important insights regarding the kinds of customer experiences that consumers are really looking for. Those basic "moments that matter" have a disproportionate impact on how customers feel about their experience.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 1, 2017
    [Customer, Loyalty] 6 of the Best Ads of 2017 (And Why They Work)
    Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough. In the days of marketing automation, customers reward brands that attract them rather than bombard them. If done right, you engage the hearts and minds of your audience to create lasting feelings of brand loyalty. Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 31, 2017
    [Customer, Loyalty] Did Millennials “Kill” Brand Loyalty? Not Really
    We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. While I cannot account for where we have hidden all the napkins, I can attest to our brand loyalty—but what we’re loyal to isn’t so much the brand itself but how well the brand reflects our core values. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty.
  • MODERN MARKETING  |  MONDAY, AUGUST 28, 2017
    [Customer, Loyalty] How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?
    The type of ROI might be an increase in sales (online, offline, or both) or loyalty, or it could focus on improved customer engagement and retention. This includes a progress-toward-goal approach related to financials, customers and leads, operations, and campaigns. Other benefits include a higher rate of customer retention and increased ROI. Gone are the days where the marketing department operated on a "wing and a prayer."
  • PUREB2B  |  SUNDAY, AUGUST 27, 2017
    [Customer, Loyalty] The Importance of B2B Storytelling
    Simply put, emotions elevate customer satisfaction and customer experience. Further, positive emotions increase a customer’s loyalty, improving the chances of them becoming brand advocates. In an age where customer loyalty is everything , businesses should take every chance they get. . Emotions and the Customer in B2B Storytelling. Your customers feel before they think.” – Dan Hill. Consider the scale of your customer’s responsibility.
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