Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

How to engage bloggers down the long tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords?

B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

How many have turned into customers? There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. But, an SEO strategy that uses long-tail keywords will give you an advantage.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Six SEO Facts About All High-Ranking Content

Webbiquity

Long-Tail Keywords Perform Best. If well over one-third of potential customers are visiting your site from their phones, it has to be easy to navigate! #2. Fact: Longer content (1000 words +) will attract more interaction from potential customers. Guest post by John Aaron.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever.

A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. This is slightly different from but definitely related to the way we at Client X Client use “slots” to describe opportunities to present a message to a customer.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power. Long-Tail Keyword Phrases. SEO can be tough.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

The Definition of a Long-Tail Keyword [In Under 100 Words]

Hubspot

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. To win Google’s attention in 2019, your customers need to love your website.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

When it comes to Big Data, don’t forget the small stuff

Biznology

Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. Amazon’s brilliant plans to open hundreds of brick-and-mortar bookstores is another example of the power of the Long Tail.

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. To do this, start by writing a list of long-tail keyword style questions.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Ask the Experts: Delivering a Consistent Customer Experience

Kapost

Customer experience. Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. As a marketer, is delivering a consistent customer experience something you and your team prioritize?

My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

The Customer Journey Is Changing. Is Machine Learning the Answer?

QuanticMind

The changing customer journey may be one of the most disruptive trends in digital. One of the biggest changes to digital is the changing customer journey. What’s the customer journey? Forrester Research defines the customer journey as follows: “The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Customers Are in Control Now. Adapting to the Changing Customer Journey.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. Don’t ignore the long tail.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Nearly 70% of marketers use opportunities, pipeline, deals, or revenue as their primary metric for planning, just over 55% use the same metrics for measuring marketing performance, and converting leads to customers is the most frequently reported marketing priority.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

These are often informational searches in the form of questions or longer-tail queries. However, when optimizing content for a top-of-funnel strategy, SEOs must consider longer-tail queries that do not necessarily have the high search volume that Keyword Planner bases suggestions on.

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Understanding the words and phrases your prospective customers use when they type their searches into a search engine seems like the most basic step, but this very simple process shouldn’t be undertaken lightly. Long Tail & Bottom-of-Funnel Keywords.

You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages.

SEO 222

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

Understanding the words and phrases your prospective customers use when they type their searches into a search engine seems like the most basic step, but this very simple process shouldn’t be undertaken lightly. Long Tail & Bottom-of-Funnel Keywords.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. If you can customize based on user action, perfect!

Keyword Research: How To

The Lead Agency

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. How do I Find Long Tail Keywords? Tip 3: Consider using long tail keywords.

Meeting The Special Challenges of a Service-Driven Business

Biznology

Today’s companies have shifted their focus to the customer experience and customer relationships. What’s more, just because a customer encounters a marketing message doesn’t mean it’s an appropriate time for them to buy. Customers also expect a transparent online presence.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya.

The Secret to Finding the Right Keywords for your SEO Strategy

The Lead Agency

This is often due to the scale and cost of their purchases as well as the extensive technical considerations that must be taken into account during their customer journey. Know your Customer It’s important to gain a sound understanding of your target audience and their behaviour.

5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services. Instead, we want to look at longer tail terms that target users further down the funnel.