How to Put the Customer First in Lead Generation

B2B Lead Generation

Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. That missing piece is customer empathy.

Three Golden Rules for Optimizing Customer Experience

Webbiquity

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Customer service starts with getting the basics right.

Rules 253

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How customer-hero stories help you connect better

B2B Lead Generation

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. I wrote about the universal lead definition in my book.

Help 330

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Get out your walking shoes, and take a journey with your customers. What is a customer journey map?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Must-Know Strategies for Converting More Prospects into Customers

Act-On

These tips will help you attract, engage, and nurture hot leads into loyal customers. Customer Journey Demand and Lead Generation Marketing Automation Marketing Strategy

Turn Leads into Customer Advocates

Hive9

It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus.

How To Lead With Customer-Focused Content

Tony Zambito

The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today. The bar has now been raised for marketers to make it through the eye of the needle of customer attention. by Creative Stall.

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?

How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy.

Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. About 49% want to boost customer acquisition, while 43% want to increase customer engagement.

4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns

Act-On

Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management

4 Steps To Do Lead Nurturing That Helps More Customers Buy

Marketing Insider Group

The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming […].

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Put you customer first.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Through developing an Ideal Customer Profile (ICP) and updating it at least every six months. An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets.

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. that are meant to drive net new leads and nurture them to close.

Funnel 212

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

What Is Customer Marketing?

Act-On

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

It's all About Customer Success

Modern Marketing

It refers to a broad array of touchpoints and building blocks that will transform how the world experiences Oracle, from product to brand—including our look and feel, interaction design, UI platform, website, and customer stories. Customer Experience Modern Marketing Resources

Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. On your lead capture form.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. There has never been more marketing channels to reach potential customers.

How to Raise Your Customers from the Dead with 5 Engagement Tactics

Act-On

B2B Marketing Customer Marketing customer experience customer marketing lead nurturing

Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI.

Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. Customers today are smarter and have less tolerance for generic messages. Guest post by Kavya Hemachander.

Aging 237

Why You Need a Customer Testimonial Video

Act-On

Customer testimonial videos are incredibly effective at converting leads into customers. Content Marketing Demand & Lead Generation Landing Page Lead Generation Lead Management Lead Nurturing Marketing Strategy Video

Video 164

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

I Need Hot Leads, and I Need Them Now

The Point

A potential customer might have precisely the problem that a particular product or service solves and are anxious to solve that problem, yet may not feel as though they’re ready to buy and so fail to respond to the campaign.

Lead 263

What is Lead Qualification?

Ignite Tech

Lead qualification is the process that marketing and sales teams use to screen prospects before sending them to sales reps for further action. In theory, qualified leads are the prospects who are most likely to become customers and who best fit the company’s ideal buyer profile.

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. The post Targeting Your B2B Lead Generation appeared first on Sales Lead Insights.

Why Marketing Automation Customers are Migrating Downstream

The Point

And whereas Steve’s customers are migrating upstream, that is – to what they perceive as a more scalable, robust, enterprise-ready solution, we’re seeing many marketers do the opposite, namely moving to a less expensive, less feature-rich, easier to use platform. Customers need a plan.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

The Battle For Customers

Modern Marketing

It is about history, though—the history of business and how it tends to view customers. In other words, cover the complete lifecycle of a customer, providing them with the guidance they need to make the best decisions at each step of their journey. Who owns the customer?

3 Ways to Convert Leads Into Customers

SnapApp

As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal. That’s why it’s essential for marketers to accurately score their leads before handing them off to sales. Nurture Your Leads.

Demand Gen Marketing – Get Customers, Keep Customers

Act-On

The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing. Customer Marketing Demand & Lead Generation

Demand 130

How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.