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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

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Who We Serve. Why it Matters.

ViewPoint

I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales. An RPO specializing in customized management of talent.

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Why would a company ever outsource anything?

ViewPoint

“Managers have hard evidence … in the form of the team’s performance record—revenue increased, deals notched, customers acquired, and so on — and its longevity and stability over time,” said Finkelstein, who is also the author of Superbosses: How Exceptional Leaders Master the Flow of Talent. Plus they get support that’s hard (i.e.

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Use This Tool to Calculate Lead to Revenue

ViewPoint

Problem is, most lead to revenue calculators out there are overly simplistic. A useful lead to revenue calculator includes all critically important metrics—including the impact of lead qualification and lead nurturing—on bottom line results. Now project the revenue you expect to generate through inbound leads.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Small experiments, testing and data, intimate customer tribes, engagement and transparency? At PointClear, our average associate is 50.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

The solution is notable for many reasons, one of which is the speed of implementation: the first customer went live within two weeks of meeting the Kenandy team. Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing).

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We Having uncovered the needs, we must probe and find out as much as we can about those needs and the implications to the customer if they are not met or fulfilled. We are not the low-price leader.)