KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Metadata

NOVEMBER 16, 2017

Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. And therefore, should absolutely be a part of a comprehensive marketing mix for any company going after B2B clients.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. I see value in both qualified lead generation and appointment setting. And having a balanced mix is so important to lead gen overall.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

AUGUST 12, 2010

As I stated before in Why am I in Marketing? our job is to support sales in their goal to acquire more customers and to keep our customers. Our marketing processes should support and even expect this natural shift by our sales colleagues. So when our “customers&# in sales ask for more leads, give them more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Ranking Lead Scoring 120

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). Why do you produce content?

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Brightedge

JANUARY 13, 2020

rating on Amazon, #53 in web marketing. So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

nDash

AUGUST 20, 2020

As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle. One popular example is The Sophisticated Marketer’s Guide to Content Marketing.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Vidyard

MARCH 21, 2014

If you’re like most of the attendees at our webinar, here’s the good news – you’re probably closer to having a video marketing strategy then you think. If you’re producing webinars in your current marketing mix, you have the content needed to launch an online video strategy. Don’t believe me?

Webinar Metrics 51

Webinar Metrics Video Marketing Planning Case Studies 51

Rev

OCTOBER 1, 2018

The systems today don’t provide that depth of information for marketing or that intelligence.”. Allison (who is not a customer of LeadCrunch) believes artificial intelligence (AI) and machine learning (ML) are going to fix these issues at some point, but until then, there are ways to better clarify and organize definitions and measurements.

Marketing AI 122

Marketing AI Top of Funnel Lead Ranking Sales Qualified Leads 122

Onalytica B2B

JULY 16, 2018

René Power – Smile for the camera – Using video to deliver kickass B2B customer service! René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. Attract new customers. Increase conversion rates.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

DivvyHQ

SEPTEMBER 27, 2018

These are the strategic staples, no matter how simple or complex your content marketing strategy may be. Next, I’m not suggesting the “integrated digital marketing mix” is bad. I’m merely suggesting that memorable content experiences are more likely when the mix is cleansed and prioritized. The approach?

Marketing & Strategy 45

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 45

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. What are B2B leads?

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

Content Standard

DECEMBER 5, 2014

Skyword ‘s marketing team does all this, and it’s magic.). When you provide value and lead with ideas and innovation, your customers will love you—and so will your sales team. Continue telling customer success stories without your branded lens. So step away from a product marketing mindset.

Top of Funnel 40

Top of Funnel Marketing & Strategy Lead Ranking Budget Programs 40

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. The 80/20 rule is widely applied to so many situations, including experimentation in marketing. Got CMO Skills?

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Convince & Convert

MARCH 15, 2012

leadership there who understood the need for social media as part of the marketing mix. of our marketing strategy, but really to understand what is it. really attached and got connected with the customers. the customer audience. directly with the customer. current customers? Now we have over, I.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Optimizing Marketing Outcomes Over Time.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Full Circle Insights

JUNE 30, 2020

Campaign attribution models can provide a comprehensive view of performance across market segments inside the CRM. With this information, you can optimize your lead generation activities to improve performance. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Got CMO Skills?

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

The ROI Guy

APRIL 23, 2015

The value your buyers place on content, and the large investments you are making, mean that getting your content marketing mix right is more important than ever. So not only can you provide buyer’s with what they value most, you can gain a marketing and selling edge with incredible customer intelligence.

Marketing Budget 40

Marketing Budget Peer-to-peer Lead Ranking Lead Scoring 40