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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? However, you still need to offer both sets of customers the next step they need no matter their level of interest. This lead to the creation of the two-option CTA for the treatment.

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Trending Sources

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Get out your walking shoes, and take a journey with your customers. What is a customer journey map?

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Twitter.

How to Generate Leads Using Quizzes

Marketing Action

Social media has taken to quizzes with gusto since the first one popped up on Facebook or Twitter. It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. It was their most successful lead generation campaign to date.

3 More Trigger Marketing Tips To Improve Engagement

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. These are negatives and trigger bad feelings in the customer.

How to Focus Your Marketing Messaging on What People Really Want

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. For Kate, marketing automation represents a way to get ahead.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. Social media marketing.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? 3) Data Lead Content.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 24) Cost-per-Lead (CPL).

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). One thing many marketers overlook on SlideShare is the ability to place clickable hyperlinks in your presentations. Twitter.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. According to Content Marketing Institute , U.K. Here are 15 ways you can market your case studies to get the most out of them. In Lead-Gen Content.

10 Tips for Better Event Marketing

Marketing Action

According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40% consider it critical. Establish your event marketing goals. Establish your lead capture process.

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing. Twitter.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." The Duracell marketing slogan?

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Why Plan a Social Media Takeover?

Act-On

Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. There are many customers who your brand wants to reach, yet capturing that attention is not always easy. Perhaps they’re already active on Twitter and LinkedIn and want to expand efforts to Instagram. For example, let’s say you’re marketing for a technology company focused on IoT.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Lead Generation. Lead capture is happening far beyond your site and designated landing pages. Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data).

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. We need more leads!” And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Twitter post image: 1024 x 512 pixels*.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

And it’s for that specific reason that marketers are learning to use quizzes successfully as an outreach technique. With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. It''s pretty critical that sales and marketing teams learn how to speak each other''s language. Bad Leads. Lead.

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But let's put a stop to this, shall we, marketers? This is the equivalent of throwing leads away.

How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here. The 4 Steps of Closed-Loop Marketing. 2) Marketing Software.

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Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing Cloud.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. .

12 Simple Ways Marketers Can Humanize Their Brand

Hubspot

For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. Or do you elicit more personal feelings from your leads and customers? Companies are not people.

The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. Marketing Insider Group.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. and probably some leads. 101 Sure-Fire Ways to Make People Hate Your Marketing.

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

We’re all hearing about Pinterest lately, the visually sticky social network for sharing your favorite links to things like wedding plans, Etsy projects and, yes, even content marketing. It Inserts LinkedIn Into the Lead Management Process. LinkedIn has won over the hearts and minds of recruiters and job-seekers, but embedding social into the lead management process is more complicated. Disclaimer: LinkedIn is an Eloqua customer.

4 Tried and True Marketing Automation Recipes for Better Email Nurturing

Hubspot

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. Many marketers stick to mass emails, because they are limited by technology.

10 Data Points You Need to Convert More Customers

Hubspot

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. This means that your leads are definitely in need of a little TLC, and that's why lead nurturing is such a valuable asset in your inbound marketing toolbox.

How To Start A Conversation To Keep Visitors On Your Web Site

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam.

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11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers.

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