customer 
markempa
DECEMBER 19, 2016
A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software. .
LeadSquared
NOVEMBER 24, 2015
We still need a little bit of online assistance for digital marketing. By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. What are the best practices in digital marketing for a B2B company? Question 2.
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The ROI Guy
OCTOBER 11, 2010
Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., Basically, content marketing is the art of communicating with your customers and prospects without selling.
SmartBug Media
OCTOBER 11, 2019
Marketers using these types of content are creating interactive lead capture tools that are highly engaging, offering a ton of value to end users and drastically increasing ROI. 46 percent of total respondents said that they have used some type of interactive content in their marketing mix.
Kapost
MAY 20, 2016
With marketers cranking out 27 million pieces of content daily , that’s no small feat. Ultimately, if top-notch content is targeted toward the right audience, marketers can win long-term customers and consistently drive revenue. Track marketing revenue by content piece. Download Your Guide to B2B Content Metrics.
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