Remove customer keyword long-tail
article thumbnail

Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’ll give you an example.

article thumbnail

What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. Target long-tail keywords to address specific search intent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Gaps in your capabilities you may be looking at new tools to fix? Accounting Software.

article thumbnail

7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Similarly, when a potential customer clicks on your ad, they should be led to a landing page that’s perfectly tailored to match the promise of the ad. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns.

article thumbnail

How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

billion searches performed on Google globally each and every day, your pool of potential customers is massive. That’s where doing keyword research, and choosing the right SEO keyword, comes in. Let’s say you’ve been tasked with writing a page around “customer service.” With over 8.5 It’s an art and a science.

Keywords 105
article thumbnail

How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). In turn, the artists gain exclusive access to custom frames to complement their artworks at a generous discount.

SEO 85
article thumbnail

What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. Customers expect to have experiences that fit their needs and personality. Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers.