What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Keyword research is not just about choosing the right search words for your paid search campaigns.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. For some, staying with SEO keywords might be best. What’s the Difference Between Branded and SEO Keywords? Traditional SEO Keywords.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

Keyword Research – It’s Not Just for SEO

Marketing Insider Group

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

4 Ways to Evaluate Keyword Intent

KoMarketing Associates

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. It is essential to understand how to align keyword targets to applicable industry verticals.

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities.

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

The Art of Choosing the Right SEO Keywords

BOP Design

Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. Generally, when choosing SEO keywords for your optimization and marketing strategy , you should keep a few things in mind: A mix of broad (but not too broad) and specific terms.

B2B Reads: Emotional Intelligence, Keeping Leads Warm, and Keywords

Heinz Marketing

Some helpful tips on how marketing and sales can work together to keep your customers happy. How to Choose Keywords for Your Blog (and Attract the Right Audience). Here’s how the right keywords can help.

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Group Your Keywords. Searching keywords help you find influencers.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. Keyword mapping is an imperative step to on-page optimization for a website.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. It ranks for 788 keywords. Step 2: Make a List of Keywords.

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. customer experience solutions.

The Top Five Best Free Keyword Research Tools

ClearVoice

What would a solid SEO and content marketing strategy be without keywords? You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content.

Leveraging digital for customer-focused insights

Biznology

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Content is keyword. SEO based on keyword research is the first step in responding to this need.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Finding Social Keywords.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

What about performing some keyword research and picking relevant topics? What you likely haven’t considered is the importance of parent and child keywords, or as I call them great white and school fish keywords. If you’re willing to dive in with me, we’ll sink our teeth into great white keywords and I’ll show you how they can improve your SEO-related content marketing efforts. Great White Keywords and School Fish Keywords.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Customer service.

How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. What are keywords and why are they important?

3 ways to utilize contextual keyword targeting

Choozle

Contextual keyword targeting, simply put, makes it that much easier to do. What is contextual keyword targeting? Contextual keyword is a digital advertising targeting tactic that allows you to target URLs based on the keywords that appear within website pages.

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords? Use Keyword Multiplier Tools.

7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them. The search volume of various keyword phrases.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

When it come to keywords, uou want quality first and quantity second. How many have turned into customers? There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Generic Keywords. Long-tail Keywords.

Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

Quick Wins: Choosing Your Keywords

Ledger Bennett

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Website Content Keywords.