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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. User Experience Drives SEO Search engines, like Google, are all about user satisfaction.

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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. Because algorithms work by analyzing pre-existing content already available on the internet, the models can produce inaccurate or outdated content. AI-generated copy can be inaccurate.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It is advertising for the modern internet. Programmatic Display Advertising: Google Display Network (GDN) Image Source: Disruptive Advertising Google Display Network offers a comprehensive solution for programmatic display advertising, reaching a broad audience across the internet. Why YouTube Ads?

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. You can utilize photos and videos your customers share on social media and post them on your accounts.

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How to Add Your Business to Google Maps

Marketing Insider Group

Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.

Google 360
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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. Optimize for Natural-Language and Voice Searches. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. The reason? Image via Google screenshot.