7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Other obstacles included a lack of time/resources (31 percent), a lack of understanding about ABM (29 percent) and an unclear picture of the customer journey / touch points (24 percent).

Is your brand making maximizing interest from potential customers?

Biznology

Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage.

How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. expressed no interest.

How to Prove Agile Marketing ROI Using the Power of Compound Interest

Marketing Insider Group

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. The post How to Prove Agile Marketing ROI Using the Power of Compound Interest appeared first on Marketing Insider Group.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy.

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive

The key to unlocking and resolving such issues is leveraging your happiest customers. Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and. Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. But how?

Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

" So Why The Growing Interest In ABM?

Leveraging digital for customer-focused insights

Biznology

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

How Do You Produce More Interesting Content? [CHART]

Modern Marketing

The real question you should be asking yourself is: How do I create content that is going to be interesting to my intended audience? Having a detailed understanding of what your audience is interested in is imperative. How Do You Produce More Interesting Content?

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

According to an article on AdExchanger, LinkedIn has launched an interest-based targeting program within its self-service ad platform. By giving marketers on LinkedIn 200 professional interests from which to choose, they can increase the relevancy of their messaging.

Interesting content marketing trends to watch for in 2017

Biznology

Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. The post Interesting content marketing trends to watch for in 2017 appeared first on Biznology.

GDPR and Legitimate Interest

Smarte

Being in the data industry for over 10+ years, SMARTe is a veteran when it comes to customer data handling. In the current scenario, there is lot of ambiguity with regards to ‘Consent’ and ‘Legitimate Interest’ and a lot of misconceptions are the talk of town about the concept of lawful basis.

Best Practices for Selling to Government Agencies

selling to a customer or business and selling to. our VP of Customer Success, Curtis Bendt. Researching the government agency you are interested in. find out what government agencies may be interested in. interested in, pay close attention to the chain of command.

Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!

LEADership

I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. For a change of pace today , I thought you would find this to be an “Interesting Infographic”! Customer Retention.

Content Is King Only When The Kingdom Is Interested

Marketing Insider Group

I’d call these communities the customer conten kingdoms! My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! If you know where your customers are going, or the kingdom in which they reside, then you need to find the best way to connect with them.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

The majority (64 percent) said that they were most interested in advertising on Instagram. At the end of 2016, SUMO Heavy conducted a survey to determine how much customers and prospects engage on social networks. Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack?

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers. Amplero by Globys : self-directed machine-learning to find the best message for each customer for each situation. It also tracks response time to social media customer service requests.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. WorkOutLoud (software for building customer communities). Customer. For B2B startups, that means building a customer persona.

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. 57% of customers say they are more apt to buy a product in a store after receiving an email.

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.

How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

But another interesting evolution happened. It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. Which, he explains, involves lots of time interacting with customers via social media and at conferences. So here it is verbatim: Why Interesting is Important.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. .

Salesforce Customer 360 Solution to Share Data Without a Shared Database

Customer Experience Matrix

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.

The New Loyal Customer

Modern Marketing

What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

But another interesting evolution happened. It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Interesting Infographics: 10 Ways to Convert More Customers Using Psychology

LEADership

In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Help customers break through “action paralysis” by setting miminums.

Use Albacross to Identify Interested Leads

Albacross

You can also create and save unique custom filters in the “Saved Filters” tab and receive regular alerts about new leads. For a full explanation of how to use custom filters to find your hottest leads, click here. Part 2: Use Albacross to Identify Interested Leads (You’re here).

Growth Alone Doesn't Interest Me Anymore

Hubspot

Editor's note: This is the first post in an 11-part series on the HubSpot Customer Code. Over the last 12 years my cofounder and I have grown HubSpot from a curious idea to an enduring company serving more than 48,000 customers worldwide. and that is another customer.

How are you managing the changing nature of B2B customers?

Biznology

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want?

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. What is an Ideal Customer Profile?

How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.