SmartBug Media

OCTOBER 20, 2023

percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 Influenced revenue takes into account all of the interactions or engagements made throughout the buyer's journey. percent to lead creation, 22.5

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Martech

FEBRUARY 23, 2024

By labeling assets with the customer journey stage they support — from “awareness” to “decision” — marketers can guide content consumption in a way that mirrors the buyer’s journey, providing timely and appropriate content at each step. Journey stage tagging.

Digital Asset Management 101

Digital Asset Management Personalization Enterprise Management Tagging 101

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Will my interactions with them leave me feeling misled, too? Customers want to feel valued, not treated like just another transaction.

Marketing AI 114

Marketing AI Work Management Marketing Management B2B Thought Leadership 114

Sprout Social

FEBRUARY 15, 2024

Audience engagement is any interaction between your target audience and your brand. View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. What is audience engagement?

Webinar Metrics 104

Webinar Metrics Tips Marketing AI Social Media 104

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Loyalty 113

Loyalty Touchpoints Mobile Marketing Interactive Marketing 113

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. I stress this because these people are the ones who show consistent interest and interact with your brand in any capacity.

Lead Ranking 121

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 121

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools. See this video at 1:45.)

Enterprise Management 106

Enterprise Management Hubspot Click Rate Marketing Management 106

Optinmonster

APRIL 8, 2024

It’s where people decide to become your customers or leave your site for good. Product Titles It might not feel like much, but a catchy product title often delights customers and adds to a product’s perceived value. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Salesforce Marketing Cloud

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Litmus

MARCH 27, 2024

Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Have you been playing with the idea of trying a new interactive technique that’s only supported in a limited number of email clients? Need help getting started?

Ideal Customer Profiles 94

Ideal Customer Profiles Click Rate Copywriting Newsletter 94

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. “GA4 Visits aren’t a useful metric. What’s a conversion?

Marketing Analytics Tools 118

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 118

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Simply spending time on the platform and interacting with accounts in any way, shape or form will set you up for more engagement by default. Grow your follower count faster.

Automation 114

Automation Tools Work Management Marketing & Strategy 114

Optinmonster

JANUARY 29, 2024

This involves creating content that introduces the brand and its values to potential customers. Engagement : Enhancing interaction with the target audience. Customer Education : Informing and educating customers about products or services. Customer Retention and Loyalty : Keeping existing customers engaged and loyal.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 112

Analytics Enterprise Management Work Management Business 112

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 98

Youtube Work Management Social Networks Eye-Tracking 98

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. It simplifies campaign management and eliminates context switching, all while giving you a holistic view of your social media presence. Automation comes to the rescue again!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base. Segmentation allows you to speak the language of your customers.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 94

Lead Ranking Allocation Churn Rate Lead Scoring 94

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Branded search volume Are customers searching for your business by name?

Brand Identity 108

Brand Identity Branding Aggregators Marketing Analytics Tools 108

Oktopost

SEPTEMBER 12, 2023

Essentially, intent data gives you an indication of whether a lead is likely to convert to a customer. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This can include website visits, newsletter sign-ups, and ad interactions. How Do You Collect Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey.

Service 107

Service Customer Surveys Paid Search Agency Advertising Channels 107

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. See an example of the dashboard in Adobe Docs.

Webinar Metrics 106

Webinar Metrics Demand Marketo API 106

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Upgraded mobile access to custom objects on iOS and Android.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Marketing AI 103

Marketing AI Act-On Impressions Validation 103

Stevens & Tate

MARCH 7, 2024

This uniformity ensures that regardless of how or where a customer interacts with your brand, they receive a coherent and memorable experience that strengthens their connection to your brand. Responsive Engagement : Promptness and authenticity in your interactions on social media can significantly boost your brand’s image.

Social Media 98

Social Media Social Marketing Media Marketing & Strategy 98

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 86

CRM Marketing AI Marketing Management Customer Satisfaction 86

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 116

Paid Content Promotion Budget Programs Copyright 116

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 105

Work Management Marketing Management Service Paid Search Agency 105

Sprout Social

JANUARY 23, 2024

Independence Village Senior Living: Retirees have more fun Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. Like this recent video of residents interacting with the maintenance team. million views, 230,000 likes and 787 comments. The Lion ??

Branding 109

Branding Brand Identity Communities Viral Marketing 109

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This involves identifying users based on their interaction with your website or app.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90