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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

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The 10 Best Webinar and Webcasting Tools

Webbiquity

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation.

Webcast 363
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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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Put Your Data to Work: The Complete Playbook

An interactive guide filled with the tools to turn your data into a competitive advantage. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. What do startups and Fortune 500 companies have in common?

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. The other side of the coin is customer satisfaction.

B2B 242
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8 ways customers interact and engage with your brand on social

Sprout Social

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.