The Modern Customer Interaction

Sales Intelligence View

CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […].

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.

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From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Marketing Insider Group

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique.

Customer Retention Through Interactive Content: A Guide 

Outgrow

Customer Retention Through Interactive Content: A Guide. Guess what, customer retention is all about that. What is customer retention, you say? It’s simply the ability of a company to retain its customers over a specified period of time. Customer Feedback.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

How to Use Interactive Content Marketing Platforms to Drive Business

BuzzSumo

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. About Kaon Interactive.

How to make interactive video for free

Biznology

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users.

Outcome-Driven Customer Interactions

Sales Intelligence View

Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 Note: Today’s guest post is the second in a three-part […].

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.

3 Important Things A Chatbot Can’t Do (But an IVA Can)

The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ).

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Excellent Customer Experience: It’s the Journey, Not the Interaction

Kapost

But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog. Customer Experience The Future of ContentThe responsibilities of marketing leaders have continued to expand as the function has evolved from cost-center to an accountable deliverer of results.

Interactive Content Ideas For The Education Sector

Outgrow

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. Everybody loves interactive calculators. But interactive calculators?

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

ATAK Interactive Named HubSpot Gold Agency

ATAK Interactive

In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. It’s easy to build, easy to customize, and helps save time for our “best friends.”.

Customer experience enemy #1: the org chart

Biznology

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?

Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […].

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

How Netflix is helping brands harness the power of interactive content

ClickZ

As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers.

Interactive Content Lessons from The Rosé Mansion

Content4Demand

Once you get your sample, you get to interact with the room, which has a fun design theme, series of props and Instagrammable opportunities. Well, the easy and rewarding experience got me thinking about how we can make B2B interactive experiences just as enjoyable as this one.

Interactive emails are a top trend, but is anyone using them?

Litmus

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. Nearly half of marketers haven’t tried interactive design… and don’t plan to.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Enable customer-brand interactions.

Interaction Analytics: The Next Generation of Customer Listening

Martech Advisor

Customer listening isn’t a new concept, but as consumer expectations become increasingly demanding, understanding the true voice of the customer (VoC) is critical, writes, Jeff Gallino, Founder & CTO, CallMiner. But with avoidable customer churn costing U.S.

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience

Influitive

What’s the most effective way to ignite meaningful relationships with customers? For your content to improve the customer experience, it must be delivered in the right way, at. Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. This post summarizes several takeaways from discussions with company executives and customers at the event.

Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon.

Interactive Content Ideas For Your SaaS Business

Outgrow

Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner. And it develops customer trust as well.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Killer (Award-Winning!) Interactive Content You Should Copy

Content4Demand

The holiday marketing “advent” calendar we published at the end of 2018 earned an award for Interactive Content (our favorite category !). More than 442 visitors opened the interactive asset we built in the Ceros platform. The Interactive Asset.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.

Concentrating on customer experience

Biznology

Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.