Expert insights. Personalized for you.
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ). MORE
CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. About Kaon Interactive. MORE
Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. MORE
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* MORE
When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. MORE
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story. MORE
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers. MORE
But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog. Customer Experience The Future of ContentThe responsibilities of marketing leaders have continued to expand as the function has evolved from cost-center to an accountable deliverer of results. MORE
Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […]. MORE
Once you get your sample, you get to interact with the room, which has a fun design theme, series of props and Instagrammable opportunities. Well, the easy and rewarding experience got me thinking about how we can make B2B interactive experiences just as enjoyable as this one. MORE
Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. This post summarizes several takeaways from discussions with company executives and customers at the event. MORE
Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. Nearly half of marketers haven’t tried interactive design… and don’t plan to. MORE
A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard. MORE
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. MORE
Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Enable customer-brand interactions. MORE
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers. MORE
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users. MORE
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback? MORE
Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space. MORE
Customer Retention Through Interactive Content: A Guide. Guess what, customer retention is all about that. What is customer retention, you say? It’s simply the ability of a company to retain its customers over a specified period of time. Customer Feedback. MORE
It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer. MORE
Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. MORE
What’s the most effective way to ignite meaningful relationships with customers? For your content to improve the customer experience, it must be delivered in the right way, at. Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. MORE
As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling. MORE
With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. . MORE
Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 Note: Today’s guest post is the second in a three-part […]. MORE
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. It’s easy to build, easy to customize, and helps save time for our “best friends.”. MORE
The holiday marketing “advent” calendar we published at the end of 2018 earned an award for Interactive Content (our favorite category !). More than 442 visitors opened the interactive asset we built in the Ceros platform. The Interactive Asset. MORE
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors. MORE
Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience. MORE
Customer listening isn’t a new concept, but as consumer expectations become increasingly demanding, understanding the true voice of the customer (VoC) is critical, writes, Jeff Gallino, Founder & CTO, CallMiner. But with avoidable customer churn costing U.S. MORE
Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner. And it develops customer trust as well. MORE
According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience. MORE
Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. Everybody loves interactive calculators. But interactive calculators? MORE
Sales Intelligence View
NOVEMBER 18, 2014
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […].
The ROI Guy
NOVEMBER 7, 2017
Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.
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Marketing Insider Group
NOVEMBER 23, 2016
Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique.
Outgrow
SEPTEMBER 23, 2019
Customer Retention Through Interactive Content: A Guide. Guess what, customer retention is all about that. What is customer retention, you say? It’s simply the ability of a company to retain its customers over a specified period of time. Customer Feedback.
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
BuzzSumo
APRIL 1, 2019
Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.
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Kaon
MARCH 13, 2018
CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. About Kaon Interactive.
Biznology
AUGUST 3, 2018
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users.
Sales Intelligence View
DECEMBER 9, 2014
Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 Note: Today’s guest post is the second in a three-part […].
Kaon
OCTOBER 4, 2019
Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.
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Biznology
APRIL 27, 2017
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ).
Kapost
JANUARY 30, 2019
But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog. Customer Experience The Future of ContentThe responsibilities of marketing leaders have continued to expand as the function has evolved from cost-center to an accountable deliverer of results.
Outgrow
OCTOBER 1, 2019
Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. Everybody loves interactive calculators. But interactive calculators?
Kaon
AUGUST 8, 2019
With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
ATAK Interactive
JANUARY 21, 2020
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. It’s easy to build, easy to customize, and helps save time for our “best friends.”.
Biznology
MARCH 21, 2018
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?
Marketing Insider Group
NOVEMBER 29, 2016
Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […].
Biznology
DECEMBER 9, 2016
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.
ClickZ
FEBRUARY 19, 2020
As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling.
KoMarketing Associates
SEPTEMBER 17, 2018
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers.
Content4Demand
OCTOBER 8, 2019
Once you get your sample, you get to interact with the room, which has a fun design theme, series of props and Instagrammable opportunities. Well, the easy and rewarding experience got me thinking about how we can make B2B interactive experiences just as enjoyable as this one.
Litmus
DECEMBER 3, 2019
Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. Nearly half of marketers haven’t tried interactive design… and don’t plan to.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Martech Advisor
JANUARY 30, 2020
Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Enable customer-brand interactions.
Martech Advisor
NOVEMBER 22, 2019
Customer listening isn’t a new concept, but as consumer expectations become increasingly demanding, understanding the true voice of the customer (VoC) is critical, writes, Jeff Gallino, Founder & CTO, CallMiner. But with avoidable customer churn costing U.S.
KoMarketing Associates
MARCH 26, 2018
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.
Influitive
MAY 2, 2018
What’s the most effective way to ignite meaningful relationships with customers? For your content to improve the customer experience, it must be delivered in the right way, at. Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
Aberdeen
MAY 22, 2018
Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. This post summarizes several takeaways from discussions with company executives and customers at the event.
Biznology
SEPTEMBER 18, 2017
When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon.
Outgrow
OCTOBER 11, 2019
Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner. And it develops customer trust as well.
Customer Experience Matrix
JANUARY 18, 2013
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*
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Content4Demand
MARCH 5, 2019
The holiday marketing “advent” calendar we published at the end of 2018 earned an award for Interactive Content (our favorite category !). More than 442 visitors opened the interactive asset we built in the Ceros platform. The Interactive Asset.
Biznology
OCTOBER 28, 2016
A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.
Act-On
MAY 24, 2017
It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.
Biznology
MAY 4, 2018
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.
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