INDUSTRY INSIGHTS YOUR PEERS ARE READING
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ). MORE
CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. About Kaon Interactive. MORE
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. MORE
Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. MORE
Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun. MORE
Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement. MORE
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* MORE
When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. MORE
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers. MORE
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story. MORE
But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog. Customer Experience The Future of ContentThe responsibilities of marketing leaders have continued to expand as the function has evolved from cost-center to an accountable deliverer of results. MORE
Hot on the heels of Demand Gen Report releasing its 2019 State of Interactive Content Marketing in January, we published a blog post with tips on how to wow B2B buyers with interactive content. But what comes to mind when you think of interactive content? MORE
Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: 3: DHL Express Interactive Landing Pages. MORE
Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. This post summarizes several takeaways from discussions with company executives and customers at the event. MORE
Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. Customers today are smarter and have less tolerance for generic messages. Guest post by Kavya Hemachander. MORE
Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods. What is interactive content? 8 interactive content marketing tools to try. MORE
How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. MORE
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. MORE
On April 25, 2019, I attended the inaugural Interactions Analyst Summit. Below is a summary of key takeaways from this event: Discussions at the event emphasized the company’s product and market strategy, which is focused on helping brands minimize customer effort through Intelligent Virtual Assistants (IVAs), a platform that uses conversational AI technologies such as automated speech recognition (ASR), natural language processing (NLP) and deep learning. MORE
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers. MORE
Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR). MORE
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users. MORE
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback? MORE
Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. MORE
A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. Then you diagnose the issues and prescribe a customized solution to cure what ails your buyer. MORE
Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. MORE
In “Break Free of Boring B2B With Interactive Influencer Content” at the B2B Marketing Exchange this week, Lee crammed a short course on delivering effective interactive influencer content into one definitely not-boring session. And that means that interactive works. MORE
Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 Note: Today’s guest post is the second in a three-part […]. MORE
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors. MORE
And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation MORE
Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience. MORE
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”. MORE
KoMarketing Associates
SEPTEMBER 17, 2018
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers.
The ROI Guy
NOVEMBER 7, 2017
Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects.
Kaon
MARCH 13, 2018
CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. About Kaon Interactive.
Sales Intelligence View
NOVEMBER 18, 2014
CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […].
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.
Act-On
SEPTEMBER 27, 2016
Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.
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Marketing Insider Group
NOVEMBER 23, 2016
Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique.
Content4Demand
FEBRUARY 19, 2019
Hot on the heels of Demand Gen Report releasing its 2019 State of Interactive Content Marketing in January, we published a blog post with tips on how to wow B2B buyers with interactive content. But what comes to mind when you think of interactive content?
Sales Intelligence View
DECEMBER 9, 2014
Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 Note: Today’s guest post is the second in a three-part […].
Biznology
AUGUST 3, 2018
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You can collect feedback and interaction data. Interactive video tools designed for business users.
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
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Biznology
APRIL 27, 2017
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ).
BuzzSumo
APRIL 1, 2019
Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.
Customer Experience Matrix
OCTOBER 6, 2015
How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment.
Biznology
MARCH 21, 2018
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?
Kaon
MAY 17, 2016
And the Winner is … Kaon Interactive! News Uncategorized B2B marketing business challenges Customer experience innovative marketing technologies interactive marketing Kaon Kaon Interactive sales enablement SBANE SBANE New England SBANEInnovation
Biznology
DECEMBER 9, 2016
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.
Kaon
MAY 8, 2017
Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages.
Kaon
AUGUST 1, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.
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companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.
Customer Experience Matrix
JANUARY 18, 2013
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.*
ClearVoice
JUNE 24, 2019
Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods. What is interactive content? 8 interactive content marketing tools to try.
KoMarketing Associates
MARCH 26, 2018
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.
Kaon
NOVEMBER 6, 2018
Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR).
Speaker: Jeff Davis, Founder, jd2 Consulting Group
This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
The ROI Guy
JUNE 27, 2018
A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. Then you diagnose the issues and prescribe a customized solution to cure what ails your buyer.
ScribbleLive
MAY 13, 2019
Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: 3: DHL Express Interactive Landing Pages.
Webbiquity
APRIL 11, 2019
Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. Customers today are smarter and have less tolerance for generic messages. Guest post by Kavya Hemachander.
Aberdeen
MAY 22, 2018
Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. This post summarizes several takeaways from discussions with company executives and customers at the event.
Aberdeen
MAY 9, 2019
On April 25, 2019, I attended the inaugural Interactions Analyst Summit. Below is a summary of key takeaways from this event: Discussions at the event emphasized the company’s product and market strategy, which is focused on helping brands minimize customer effort through Intelligent Virtual Assistants (IVAs), a platform that uses conversational AI technologies such as automated speech recognition (ASR), natural language processing (NLP) and deep learning.
Biznology
MAY 4, 2018
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.
Customer Experience Matrix
SEPTEMBER 25, 2018
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.
Biznology
SEPTEMBER 18, 2017
When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon.
Content4Demand
MARCH 1, 2019
In “Break Free of Boring B2B With Interactive Influencer Content” at the B2B Marketing Exchange this week, Lee crammed a short course on delivering effective interactive influencer content into one definitely not-boring session. And that means that interactive works.
ScribbleLive
DECEMBER 10, 2015
Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Important because: This interactive is sheer fun.
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