Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

How to Generate Revenue with Your Interactive Content

RockContent

That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How’s the interactive content scenario?

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5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

Why Businesses Must Track All Customer Interactions

QuanticMind

Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Customer-Centric Message Maps Engage More Customers | One Good Idea

Vision Edge Marketing

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. Messaging Confusion Drives Customers to Your Competitors.

How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. Discovering how to create an interactive map , for example, can become a competitive advantage. What is an interactive map? What is an interactive map?

4 quiz ideas for your Interactive Content strategy

RockContent

One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply. So, why is it so important to use interactive content such as a quiz? .

How to Create Interactive Content: The Right Way

Outgrow

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. What Is Interactive Content? MUST READ: 23 Best Interactive Content Examples.

The Modern Customer Interaction

Sales Intelligence View

CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 customer strategy customer success Enterprise 2.0 Note: Today’s guest post is the first in a three-part s […]. socialprise

3 Important Things A Chatbot Can’t Do (But an IVA Can)

What is interactive marketing?

RockContent

expert Philip Kotler stressed the growing importance of customer experience in their purchasing decisions. This is where Interactive Marketing comes in. In this post, you will find out: What is Interactive Marketing? How to conduct Interactive Marketing in practice.

Engage Your Readers With Interactive Storytelling

RockContent

We need engagement — and that’s exactly where interactive content plays its role. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. What are the benefits of Interactive Storytelling?

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

RockContent

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. The huge variety of configuration and customization options are also a factor worthy of attention.

How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience

Influitive

What’s the most effective way to ignite meaningful relationships with customers? For your content to improve the customer experience, it must be delivered in the right way, at. Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand.

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. How to use interactive calculators in a SaaS strategy?

Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Benchmark Email

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers.

7 Steps to Acquiring and Keep Right Fit Customers | What’s Your Edge?

Vision Edge Marketing

Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge. This means you need to know what constitutes a right fit customer. The same applies to customers.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. We’ll talk about the following items: What is interactive content? What is interactive content?

How to create a seamless interactive voice experience

ClickZ

30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology. Download the free guide, Introducing the Interactive Voice Experience, from ClickZ.

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy?

Top 5 Interactive Calculators for Websites

Outgrow

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. What Is an Interactive Calculator?

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. These Interactive tools provide prospects with a personalized assessment, analysis and content in real-time based on intelligent prompts and responses.

How interactive case studies can leverage your conversions

RockContent

Also, the practice has the potential to generate customer loyalty. The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer. What are interactive case studies?

What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Interactive quizzes have everything that it takes to increase customers and revenue. Interactive materials, in fact, have already reached good results for companies that bet on them.

Outcome-Driven Customer Interactions

Sales Intelligence View

Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 Note: Today’s guest post is the second in a three-part […]. Sales 2.0 Sales Intelligence sales models social selling socialprise

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. Customer Experience Industry News B2B Marketing customer experience

How to improve customer experience with interactive content

RockContent

Interactive content is one of the most important Digital Marketing strategies on the rise, but many CMOs and marketers still don’t know exactly why they are adopting it. We will discuss all of that in the following topics: What you gain with interactive content for customer experience?

Excellent Customer Experience: It’s the Journey, Not the Interaction

Kapost

But the latest corporate imperative—customer experience (CX)—has put. The post Excellent Customer Experience: It’s the Journey, Not the Interaction appeared first on Kapost Blog. Customer Experience The Future of ContentThe responsibilities of marketing leaders have continued to expand as the function has evolved from cost-center to an accountable deliverer of results.

How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. Interactivity is the key to generating value to the audience’s experience and accumulating positive metrics at the end of each month.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Enable customer-brand interactions.

Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. So, how can interactive content be used to empower your sales strategy and accelerate its cycle? Download for free our Interactive Content Guide !

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions? About Kaon Interactive. Kaon Interactive is a B2B software company.

How to Collect First-Party Data with Interactive Content

RockContent

In this process, there is nothing more powerful than the proper use of interactive content. To understand how interactive marketing can be used to generate first-party data, we created this post. How can I collect first-party data with interactive content? Interactive Content

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.