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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Just last week, RightNow announced Cloud Monitor, which integrates such tracking with the ability to respond with its sales and customer service features.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. This group includes InsideView , OneSource , SalesLoft and LeadSpace. Most clients have multiple profiles for different products or customer segments.

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What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 Touching the customer from EVERY possible angle. is not the answer.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0

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How to Use Trigger Events for More and Better Leads

markempa

CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. 3 Steps to Discovering Customer Trigger Events.

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How Televerde Empowers Incarcerated Women Professionally Via Social Selling

EveryoneSocial

They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. To do this, we made some customizations for the Televerde team. This enables them to have a robust social presence on LinkedIn and Twitter.” — Alexis Simontacchi, Associate Product Manager at Televerde.