customer network iCrossing Related Topics 
chiefmartech
JULY 15, 2017
Which brings me to the point of this post: if you want to connect with other leaders who are tackling the present-day, real-world challenges at the intersection of marketing, technology, and management, you should join us at the MarTech Boston conference , October 2-4.
Buzz Marketing for Technology
NOVEMBER 17, 2009
A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.
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Buzz Marketing for Technology
NOVEMBER 17, 2009
A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.
chiefmartech
JUNE 27, 2017
In the Marketing track, we’ll highlight terrific case studies and research on how technology is being applied to deliver brilliant campaigns and customer experiences: Ryan Scott , VP digital operations & innovation at Keurig Green Mountain. Frank Bifulco , CMO, and Mark Pickett , senior director of customer analytics, at Staples.
chiefmartech
AUGUST 14, 2017
How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? In the grand view, everyone who affects a customer’s experience is — in some proportion — a marketer, a technologist, and a manager.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. Klout scores.
Online Marketing Institute
JULY 31, 2009
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.
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