Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

Okay, I admit it. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart. These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape.

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

CMO 130

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

CMO 130

Check out the amazing speakers who will be at MarTech Boston

chiefmartech

In the Marketing track, we’ll highlight terrific case studies and research on how technology is being applied to deliver brilliant campaigns and customer experiences: Ryan Scott , VP digital operations & innovation at Keurig Green Mountain. Shiva Vannavada , CTO at iCrossing.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one.

Marketing + Technology + Management – Hype = MarTech

chiefmartech

How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? In the grand view, everyone who affects a customer’s experience is — in some proportion — a marketer, a technologist, and a manager.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle.