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Extended Marketing Mix: What It Is and Why It's Useful

Hubspot

Those "ingredients" are generally referred to as a marketing mix, and can be summed up in four categories: Product, pricing, placement, and promotion. While the marketing mix describes the basics for product marketing, it doesn't have room for services marketing. Extended Marketing Mix vs. Marketing Mix.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. Most advocate creating separate campaigns for mobile and online ads. Smartphone Use Continues to Grow.

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The B2B Marketer’s Quick Start Guide: Social Media

Heinz Marketing

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. They can provide additional information about their services, link to their website, and interact with customers and potential prospects. Discussing interests. Networking / connecting. Types of Social Media.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. State of Marketing Report 2021.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions.

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Content Marketing Statistics in 2024: Everything You Need To Know

Optinmonster

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl.